Free AI Prompt Templates for Marketers: 25 Ready-to-Use Prompts That Drive Results

Help me define and document my brand voice so I can use it consistently with AI tools.

Company: [company name]
Industry: [industry]
Target audience: [who you sell to — be specific about demographics, role, mindset]

Answer these questions to build my voice profile:

1. Brand personality (pick 3-5 adjectives): [e.g., confident, witty, no-nonsense, warm, technical]
2. We sound like: [a smart friend who happens to be an expert / a trusted advisor / a straight-talking coach — pick your analogy]
3. We always use: [words, phrases, or patterns you gravitate toward, e.g., "here's the thing," "let's be real," data-driven language]
4. We never use: [words or patterns to avoid, e.g., "synergy," "leverage," exclamation marks, corporate jargon, emojis]
5. Example sentence that sounds exactly like us: [paste a sentence from your best-performing content]
6. Our content makes readers feel: [empowered / informed / entertained / challenged]

Compile this into a Brand Voice Reference I can paste into future AI prompts. Format it as a concise block I can copy-paste as context.

Build a detailed Ideal Customer Profile for my business.

Product/service: [what you sell]
Industry: [your industry]
Current best customers: [describe 2-3 customers you love working with — what makes them great?]
Their biggest pain points: [what problems drive them to look for a solution like yours]
Where they spend time online: [LinkedIn, specific subreddits, YouTube channels, newsletters, communities]
What they've tried before you: [competitor tools, DIY solutions, doing nothing]
Budget range: [what they typically spend on solutions like yours]
Decision-making process: [solo buyer, committee, needs manager approval]

Create a detailed ICP that includes:
1. Demographic and firmographic profile
2. Psychographic profile (fears, ambitions, triggers)
3. Buying journey — what happens from problem awareness to purchase
4. Messaging that resonates vs. messaging that falls flat
5. Objections they'll raise and how to handle each one

Make this actionable — I want to reference it when creating campaigns.

Build me a content strategy for [time period, e.g., Q2 2026].

Business context:
- Goals this quarter: [e.g., generate 500 MQLs, launch new product, enter new market]
- Target audience: [paste your ICP or summarize it]
- Channels we're active on: [list all — blog, LinkedIn, email, YouTube, etc.]
- Brand voice: [paste your brand voice reference or summarize it]
- Topics our audience actively searches for: [list 5-10]
- Competitors to differentiate from: [name 2-3 and what they do well]
- Content we've published that performed best: [list top 3 pieces and why they worked]
- Content that flopped: [list 1-2 and your theory on why]

Create:
1. Three content pillars (themes) for the quarter with rationale
2. Content calendar framework — how many pieces per channel per week
3. Content mix by type (educational, promotional, engagement, thought leadership) with percentages
4. Distribution plan for each piece (where and how to repurpose)
5. KPIs to track per channel
6. Quick-win ideas we can publish in the first two weeks

Write a blog post for my company's website.

Topic: [topic]
Target audience: [paste ICP summary or describe reader]
Goal of this post: [educate them about X / rank for keyword Y / drive signups for Z]
Brand voice: [paste brand voice reference]
Primary SEO keyword: [keyword]
Secondary keywords: [2-3 related terms]
Our unique angle: [what we know or believe about this topic that our competitors don't cover]
Word count target: [e.g., 1,500]
Internal links to include: [list URLs of pages to link to]

Create:
1. Three headline options (one curiosity-driven, one benefit-driven, one data-driven)
2. Meta description (under 160 characters)
3. Full post with clear H2/H3 structure
4. Introduction that hooks with a specific problem or stat (no "In today's world" openings)
5. Actionable takeaways the reader can use immediately
6. Conclusion with clear CTA

Write like a human. No filler paragraphs. Every section should earn its place.

Create social media posts about [topic, product announcement, or content piece to promote].

Brand voice: [paste reference]
Platforms needed: [pick from: LinkedIn, X/Twitter, Instagram caption, TikTok caption, Facebook, Threads]
Campaign goal: [awareness / engagement / drive traffic to URL]
Target audience: [ICP summary]
Key message: [the one thing every post must communicate]
URL to include (if any): [link]

For EACH platform, write a post that:
- Opens with a platform-appropriate hook (pattern interrupt on X, story on LinkedIn, visual description on Instagram)
- Delivers the value or insight
- Ends with a CTA that fits the platform's culture
- Respects character limits and formatting norms
- Includes hashtag suggestions where appropriate

Give me 2 variations per platform so I can A/B test.

Write a LinkedIn post that positions me as a thought leader.

My role: [title at company]
Topic: [industry insight, contrarian take, or lesson learned]
My personal experience with this: [a specific story, project, or moment that makes this real — not theoretical]
The lesson or insight: [what my audience should take away]
Brand voice: [paste reference — adapt for personal voice if this is from a founder/exec]
CTA: [start a conversation / comment their experience / follow for more / visit link]

Structure:
- Hook line that stops the scroll (question, bold claim, or unexpected opening)
- Personal story or observation (3-5 short paragraphs — LinkedIn rewards line breaks)
- The insight or lesson
- Ask the audience to engage

Do NOT use:
- "I'm humbled to announce"
- "Agree?" as a CTA
- More than 2 hashtags
- Corporate speak

This should read like a real person sharing a real thought, not a content marketer hitting their weekly post quota.

Write a video script for [platform: YouTube / TikTok / Instagram Reels].

Topic: [what the video is about]
Video length: [15 seconds / 30 seconds / 60 seconds / 3 minutes]
Hook style: [question / bold claim / story / pattern interrupt / "stop scrolling if you..."]
Key message: [the ONE thing the viewer should remember]
CTA: [subscribe / comment / visit link in bio / share]
Brand voice: [paste reference]
On-camera talent: [founder / team member / voiceover with B-roll]

Write:
1. The hook (first 3 seconds — this makes or breaks the video)
2. The setup (why this matters to the viewer)
3. The payoff (the insight, tip, or reveal)
4. The CTA (natural, not forced)

Include visual/editing notes in [brackets] where relevant. Write for spoken delivery — short sentences, conversational rhythm, no written-essay phrasing.

Create an SEO content brief for a piece targeting this keyword.

Target keyword: [primary keyword]
Search intent: [informational / commercial / transactional — check by Googling it]
Current top 3 results for this keyword: [paste titles and URLs, or describe what's ranking]
Our angle to beat them: [what we can offer that they don't — original data, better examples, more actionable advice, unique perspective]
Content type: [comprehensive guide / comparison / tutorial / listicle / tool roundup]
Target word count: [based on what's ranking — usually match or exceed top results]
Internal pages to link to: [list URLs]
External sources to reference: [studies, data, expert quotes]

Create:
1. Optimized title tag (under 60 characters, keyword near front)
2. Meta description (under 160 characters, includes keyword naturally)
3. URL slug suggestion
4. H2/H3 outline with target keywords for each section
5. "People Also Ask" questions to answer within the content
6. Featured snippet opportunity (identify which section could win the snippet and format accordingly)
7. Content gaps in competing articles we should fill

Write a customer case study.

Customer: [name or anonymized description, e.g., "a Series B SaaS company"]
Industry: [their industry]
Their problem: [specific challenge they faced before your product — use numbers if possible]
What they tried before: [previous solutions that didn't work]
How they found you: [channel or referral]
Your solution: [what they implemented — be specific about features/approach]
Results: [concrete outcomes — percentages, revenue, time saved, efficiency gains]
Timeline: [how long to see results]
Customer quote (if available): [paste it]

Format as:
1. Headline that leads with the result (e.g., "How [Company] Increased Conversions 47% in 90 Days")
2. The Challenge (set the scene — make the reader see themselves)
3. The Solution (what you did, without being overly salesy)
4. The Results (lead with the biggest number)
5. Key Takeaway (why this matters for similar companies)

Tone: confident, proof-driven, human. Not a press release.

Write a comparison page: [your product] vs [competitor 1] vs [competitor 2].

Our product: [name and what it does]
Competitor 1: [name, what they do, pricing]
Competitor 2: [name, what they do, pricing]
Target audience: [who's comparing these options right now]

Comparison criteria:
- [Feature/capability 1]
- [Feature/capability 2]
- [Pricing and plans]
- [Ease of setup]
- [Customer support]
- [Integrations]
- [add your own]

Important: Be honest. Acknowledge where competitors are genuinely strong. Readers see through fake comparisons instantly, and honesty builds more trust than spin.

Write:
1. Brief intro acknowledging the reader's decision
2. Comparison table (feature by feature)
3. Detailed breakdown of each criterion
4. Who should choose what (segment by use case, company size, or priority)
5. Our recommendation (transparent, not pushy)
6. FAQ section (3-5 questions buyers ask when comparing)

Create a complete promo sequence for my upcoming event.

Event type: [webinar / workshop / product launch / conference talk]
Title: [event title]
Date and time: [date, time, timezone]
Target audience: [who should attend — be specific]
Key benefit: [the #1 thing attendees will walk away with]
Speaker(s): [names and credentials]
Registration URL: [link]
Brand voice: [paste reference]

Write:
1. Registration landing page copy (headline, subhead, 5 bullet points of what they'll learn, speaker bio, CTA)
2. Email #1 — Announcement (send 2 weeks before)
3. Email #2 — Value-driven reminder (send 1 week before, share a preview insight)
4. Email #3 — Last chance (send day before, urgency without being spammy)
5. Social posts — 3 posts for [platforms], spaced across the 2-week promo window
6. Day-of reminder email (morning of event)

Each email needs: subject line, preview text, body copy, CTA button text.

Write all the copy needed to promote my lead magnet.

Lead magnet type: [ebook / checklist / template / calculator / quiz / free tool]
Title: [working title]
The specific problem it solves: [be precise — "how to write better emails" is too vague, "how to write cold emails that get replies from VPs" is right]
Target audience: [ICP summary]
What makes this genuinely valuable: [why would someone actually use this vs. ignoring it after download]
Brand voice: [paste reference]

Write:
1. Landing page headline (3 options — benefit-driven, curiosity-driven, specificity-driven)
2. Subheadline that expands the promise
3. 5 bullet points (what's inside — each one should make them want it more)
4. Social proof line (even if placeholder: "Join X marketers who downloaded this")
5. CTA button text (3 options — not just "Download Now")
6. Thank you page copy (confirm delivery, set expectations, suggest next step)
7. Delivery email (subject + body with download link + one additional resource)

Write an email nurture sequence.

Trigger: [what the subscriber just did — downloaded lead magnet / signed up for trial / attended webinar / visited pricing page]
What they received/experienced: [title of lead magnet, name of webinar, etc.]
Sequence length: [3-5 emails over X days]
End goal: [book a demo / start a trial / make a purchase / upgrade]
Brand voice: [paste reference]

For each email, write:
- Subject line (plus one A/B variant)
- Preview text
- Body copy
- Single CTA

Sequence arc:
- Email 1 (Day 1): Deliver immediate value related to what they just did
- Email 2 (Day 3): Address their biggest objection or misconception
- Email 3 (Day 5): Share social proof — case study, testimonial, or data point
- Email 4 (Day 8): Introduce your solution naturally (not a hard sell)
- Email 5 (Day 12): Clear CTA with urgency or incentive

Keep emails scannable. No walls of text. Each one should take under 2 minutes to read.

Write high-converting landing page copy.

Offer: [product, service, free trial, or specific offer]
Target audience: [ICP — paste full profile if available]
Primary goal: [signups / purchases / demo bookings / waitlist]
Brand voice: [paste reference]
Price point: [if applicable]
Unique selling proposition: [the one thing that makes this different from alternatives]

Write these sections:
1. Hero: Headline (benefit-driven, under 10 words) + subheadline + CTA button
2. Problem: Describe the pain your audience feels (make them nod along)
3. Solution: Introduce your product as the answer (bridge from problem to product)
4. Features: 3-5 key features, each with a benefit-focused description (not just what it does, but why it matters)
5. Social proof: Section for testimonials/logos/stats (write placeholder framework)
6. Objection handling: 3-5 FAQ items addressing real buying hesitations
7. Final CTA: Stronger version of the hero CTA with supporting line

For each headline/CTA, give 2 alternatives so I can test.

Write a cold outreach email to a potential customer.

Target: [their role/title, e.g., "VP of Marketing at mid-market B2B SaaS companies"]
My product: [what I sell and the core value prop]
Their likely pain point: [the specific problem I solve for people in their role]
Proof: [one stat, case study result, or credibility signal — e.g., "helped Company X increase pipeline 3x"]
The ask: [reply / book a 15-min call / try a free demo]
Max length: [under 100 words — seriously, shorter is better for cold email]

Write 3 variations:
- Version A: Lead with their pain point
- Version B: Lead with a relevant result/proof
- Version C: Lead with a question

Each version should:
- Have a subject line that gets opened (no clickbait, no "Quick question")
- Skip the "I hope this finds you well" preamble
- Get to the point in the first sentence
- Make the CTA a low-commitment ask
- Sound like a human, not a sales automation tool

Also write a follow-up email for non-responders (send 3 days later, under 50 words).

Write ad copy for a paid campaign.

Product/service: [what you're advertising]
Campaign goal: [awareness / traffic / lead generation / conversions / retargeting]
Target audience: [ICP summary + any platform-specific targeting notes]
Platforms: [Google Search / Google Display / Facebook/Instagram / LinkedIn / TikTok]
Budget context: [high spend needing efficiency / testing phase / scaling a winner]
Landing page URL: [where the ad sends people]
Brand voice: [paste reference]

For EACH platform, write:
- 3 headline variations (respecting character limits)
- 3 description/body copy variations
- 2 CTA variations
- Character counts for each line

Platform-specific notes:
- Google Search: Headlines max 30 chars, descriptions max 90 chars
- Facebook/Instagram: Primary text, headline, description
- LinkedIn: Intro text (under 150 chars for full display), headline, description
- TikTok: Hook text for overlay

Flag any copy that might get disapproved by platform ad policies.

Write pricing page copy that converts visitors into buyers.

Product tiers:
- [Tier 1 name]: $[price]/mo — [who it's for in one sentence]
- [Tier 2 name]: $[price]/mo — [who it's for]
- [Tier 3 name]: $[price]/mo — [who it's for]
(add or remove tiers as needed)

Feature breakdown: [list which features are in which tier]
Most popular tier: [which one and why]
Free trial available: [yes/no, how long]
Annual discount: [percentage off]
Brand voice: [paste reference]

Write:
1. Page headline (value-focused, not "Pricing")
2. Subheadline addressing the #1 pricing objection
3. Tier names and one-line descriptions
4. Feature comparison (formatted for easy scanning)
5. "Most Popular" badge copy + social proof line
6. FAQ section (5 questions):
   - Refund policy
   - Can I switch tiers?
   - What happens when I hit limits?
   - Annual vs monthly
   - Enterprise/custom pricing
7. Final CTA section below FAQ

Tone: transparent and confident. No hidden gotchas.

Write an email asking a customer for a testimonial.

Customer name: [first name]
Company: [their company]
What they bought: [product/service]
How long they've been a customer: [timeframe]
Results I know about: [any specific wins — "they told us they saved 10 hours/week" or "renewed for a second year"]
What I'm asking for: [written testimonial / video testimonial / case study participation / review on G2/Capterra]
Brand voice: [casual and appreciative, not corporate]

Write an email that:
- Opens with genuine appreciation (specific, not "thanks for being a customer")
- References their success (shows you actually pay attention)
- Makes the ask clear and low-effort
- Provides specific prompts they can answer (don't make them figure out what to say):
  * What problem were you trying to solve?
  * What made you choose us?
  * What results have you seen?
  * What would you tell someone considering us?
- Gives them an easy out (no guilt if they decline)
- Offers to draft something for their approval if they're short on time

Keep it under 200 words. Nobody wants to read a novel before doing you a favor.

Write an onboarding email sequence for new customers.

Product: [product/service name]
What the customer just bought/signed up for: [specific plan or product]
Their primary goal: [what they're trying to accomplish with your product]
Time to value: [how long it typically takes for customers to see results]
Key activation actions: [the 3-5 things successful customers do in their first week]
Brand voice: [paste reference]
Support resources: [help docs URL, community link, support email]

Write a [3-5] email sequence over [timeframe, e.g., 14 days]:

Email 1 (Day 0 — Welcome): Welcome + the single most important first action
Email 2 (Day 2): Quick win — show them one feature that delivers immediate value
Email 3 (Day 5): Deeper engagement — the feature that makes power users stick
Email 4 (Day 9): Social proof — how other customers are using the product successfully
Email 5 (Day 14): Check-in — ask how it's going + surface underused features

Each email: subject line, preview text, body, single CTA.
Tone: helpful and proactive, not salesy. They already bought — now deliver on the promise.

Write a re-engagement campaign for inactive users.

Segment: [users who haven't done X in Y days/weeks, e.g., "haven't logged in for 30 days"]
What they originally signed up for: [the value they were seeking]
What might have caused them to disengage: [common reasons — got busy, hit a wall, didn't see value fast enough, found alternative]
Incentive (if any): [discount, extended trial, free upgrade, exclusive content]
Brand voice: [paste reference]

Write:
1. Email #1 — Soft nudge: Acknowledge the gap without guilt-tripping. Remind them of value. One easy action to come back.
2. Email #2 (5 days later) — Value reminder: Share something new they missed (feature update, content, success story). No pressure.
3. Email #3 (10 days later) — Direct ask: Ask if they still want to hear from you. Include easy unsubscribe. If offering incentive, this is where it goes.

Also write: One "we miss you" push notification (under 50 characters) and one retargeting ad headline + copy.

Tone: human and respectful. "We miss your money" energy kills re-engagement. "We built something cool you might have missed" works.

Write an upsell email to an existing customer.

Current product they have: [plan name or product]
Recommended upgrade: [upsell product or higher tier]
Why now: [what triggered this — they're hitting limits, they've been active for X months, a feature they'd love just launched, seasonal relevance]
Specific benefit of upgrading: [what they get that they don't have now — be concrete]
Price difference: [current price vs upgrade price, or additional cost]
Social proof: [X% of customers on their plan eventually upgrade / "Company Y upgraded and saw Z results"]
Brand voice: [paste reference]

Write:
1. Subject line (3 options — one value-driven, one curiosity-driven, one personal)
2. Email body that:
   - Opens with something specific about their usage (personalization signal)
   - Names the limitation they're likely hitting
   - Introduces the upgrade as the natural next step (not a hard sell)
   - Lists 2-3 concrete benefits with specificity
   - Includes social proof
   - Ends with low-friction CTA (see plan details, not "buy now")
3. Follow-up email (3 days later, shorter, different angle)

Create a customer feedback survey and all supporting copy.

Survey goal: [NPS score / CSAT measurement / product feedback / churn reason identification / feature prioritization]
Target audience: [all customers / specific segment, e.g., "customers on Pro plan for 3+ months"]
Timing: [post-purchase / quarterly / after support interaction / at cancellation]
Max questions: [5-8 — respect their time]
Incentive: [if any — gift card raffle, account credit]
Brand voice: [paste reference]

Write:
1. Email invitation — subject line + body (keep under 150 words, make clear it takes under 3 minutes)
2. Survey questions (mix of rating scales, multiple choice, and 1-2 open-ended)
3. Thank you message after completion (acknowledge their time, mention what you'll do with feedback)
4. If applicable: follow-up email for non-responders (1 week later, shorter, slightly different angle)

Question design principles:
- No leading questions ("How much do you love our product?")
- One question per question (no double-barrels)
- Rating scales should be consistent (all 1-5 or all 1-10)
- Put the most important question first
- Open-ended questions should be specific ("What's one thing you'd change?" not "Any feedback?")

Analyze my campaign performance and tell me what to do next.

Campaign: [name and type — e.g., "Q1 LinkedIn Lead Gen Campaign"]
Duration: [start and end date]
Goal: [what you were trying to achieve, with target numbers]

Metrics (paste your data):
- Impressions: [number]
- Clicks: [number]
- CTR: [percentage]
- Conversions: [number]
- Conversion rate: [percentage]
- Cost per click: [amount]
- Cost per conversion: [amount]
- Total spend: [amount]
- Revenue attributed: [amount, if available]
- ROAS: [if applicable]

Additional context:
- What you tested: [variations, audiences, creatives]
- What you expected: [assumptions going in]
- Anything unusual during the campaign: [industry events, competitor activity, seasonality]

Analyze:
1. Overall performance vs. goal — did we hit it? By how much?
2. What worked — top-performing segments, creatives, audiences
3. What underperformed — and hypotheses on why
4. Cost efficiency — where we're overspending, where we're getting deals
5. Specific A/B test results and what they tell us
6. Three actions to take for the next campaign (prioritized by likely impact)
7. Recommended budget reallocation based on performance data

Help me audit a competitor's content strategy.

Competitor: [name and URL]
Their channels: [list — blog, LinkedIn, YouTube, newsletter, podcast, etc.]
Your product/brand for context: [what you sell, so the analysis is relevant]
Your channels: [where you're active]

I'll provide data (or you analyze their public presence). Examine:

1. Content themes — What topics do they publish about most? What are they known for?
2. Content formats — Blog posts, videos, podcasts, infographics, tools? What mix?
3. Publishing frequency — How often per channel?
4. Engagement patterns — What gets the most comments, shares, reactions? What flops?
5. SEO strategy — What keywords are they clearly targeting? Any featured snippets they own?
6. Messaging — How do they position themselves? What claims do they make?
7. Gaps — What are they NOT covering that their audience might want?
8. Tone comparison — How does their brand voice compare to ours?

Deliver:
- Summary of their strategy in 3 sentences
- Their top 3 strengths (be honest)
- Their top 3 weaknesses or gaps
- 5 specific content opportunities for us based on their gaps
- Any tactics worth borrowing (with our own spin)

Build a quarterly marketing plan based on what I've learned.

Quarter: [e.g., Q2 2026]
Company goals this quarter: [e.g., reach 500 MQLs, launch V2, expand to new market segment]
Total marketing budget: [$X]
Team size: [who's available — e.g., 1 content marketer, 1 designer, freelance writer]

Performance data from last quarter:
- What worked: [top 3 channels/campaigns and why]
- What didn't: [bottom performers and your theory on why]
- Key metrics: [MQLs generated, CAC, pipeline value, whatever you track]

Active channels: [list all with current performance]
Brand voice: [paste reference]
ICP: [paste reference]

Build a plan that includes:
1. Channel-by-channel strategy with specific tactics (not vague "increase social presence")
2. Budget allocation by channel (with rationale based on last quarter's data)
3. Content themes by month (tied to business goals and seasonal relevance)
4. Campaign calendar — major initiatives mapped to timeline
5. Experiments to run (at least 2 new things to test)
6. KPIs per channel (specific numbers, not "improve engagement")
7. Resource allocation — who does what, where to outsource
8. Risk factors and contingency plans

Be realistic about what a [team size] team can execute. I'd rather do 5 things well than 15 things poorly.