The Content Creation Challenge

The Content Treadmill

Here’s a scene that might feel familiar:

You need to write a blog post. You open a blank document. You stare at it. You check email. You make coffee. You stare some more. Two hours later, you have 200 mediocre words and a growing sense of dread.

Meanwhile, someone else in your industry publishes three articles, a newsletter, and fifteen social posts. How?

It’s not that they’re better writers. It’s that they have a system.

What to Expect

This course is broken into focused, practical lessons. Each one builds on the last, with hands-on exercises and quizzes to lock in what you learn. You can work through the whole course in one sitting or tackle a lesson a day.

Why Content Creation Is Hard

Three things make content creation exhausting:

1. The blank page problem Starting from nothing takes enormous mental energy. Where do I begin? What should I write about? Is this topic good enough?

2. The perfectionism trap Every sentence feels like a commitment. You edit as you write. Progress is glacial.

3. The volume demand One piece of content isn’t enough. You need consistent output across multiple platforms. The work never ends.

Traditional advice says “just write more.” That’s like telling someone to “just run faster.” Not helpful.

How AI Changes the Game

AI doesn’t write for you. Let’s get that out of the way—fully AI-generated content is usually generic, soulless, and obvious.

But AI is an incredible accelerator at every stage:

The human brings: perspective, expertise, voice, judgment. The AI brings: speed, consistency, tireless iteration.

Together? Unstoppable.

The AI-Assisted Content Workflow

This course teaches a specific workflow:

IDEATE → OUTLINE → DRAFT → EDIT → POLISH → REPURPOSE
   ↑         ↑         ↑        ↑        ↑          ↑
  AI       AI        AI       AI      Human       AI
 helps    helps     helps    helps   judgment   helps

Ideation: AI generates dozens of ideas. You pick the best ones.

Outlining: AI suggests structure. You refine based on your goals.

Drafting: AI creates a working draft. You inject your perspective.

Editing: AI spots issues. You decide what to fix.

Polishing: You make final creative decisions. This is where voice lives.

Repurposing: AI transforms one piece into many formats.

What You’ll Learn

Over 8 lessons:

Setting Up Your Workflow

Before we dive in, make sure you have:

An AI assistant Claude, ChatGPT, or similar. Any capable AI will work for these techniques.

A place to capture ideas Notion, Apple Notes, Google Docs—anywhere you can quickly dump ideas.

A content calendar (optional but helpful) Even a simple spreadsheet tracking what you’ll publish when.

Quick Win: Your First AI Ideation

Let’s try something immediately useful.

Open your AI assistant and paste this:

I write about [YOUR TOPIC]. My audience is [YOUR AUDIENCE].

Generate 10 content ideas that would be valuable for this audience.
For each idea, include:
- A working title
- The key question it answers
- Why the audience would care

Replace the brackets with your actual topic and audience.

You just got 10 content ideas in 30 seconds. Some will be generic. Some will spark something useful. This is the power we’re building on.

Key Takeaways

• Content creation is hard because of the blank page, perfectionism, and volume demands
• AI accelerates every stage: ideation, outlining, drafting, editing, repurposing
• The best workflow combines AI speed with human judgment and voice
• You control the creative direction; AI handles the heavy lifting

Next lesson: systematic ideation. You’ll never stare at a blank page again.