Capstone: Complete Copy Campaign

From Concept to Campaign

🔄 Quick Recall: In the previous lesson, we learned A/B testing principles—hypothesis formation, single-variable testing, statistical significance, and building a testing culture. Now let’s build a complete campaign using every skill from the course.

You’ve learned the building blocks: headlines, CTAs, landing pages, emails, social copy, and testing. Professional campaigns use all of them together, with consistent messaging adapted for each channel.

This capstone walks you through creating a cohesive multi-channel campaign from scratch.

The Brief

Product: TaskFlow — A project management tool for small teams (5-20 people) Target audience: Small business owners and team leads overwhelmed by scattered tools Key differentiator: AI-powered task prioritization that surfaces what matters most each day Offer: 14-day free trial, no credit card required Core benefit: Stop juggling 5 tools and start finishing projects on time

Campaign Component 1: Headlines

Write 10 headline variations, then select the best three:

Benefit-focused:

1. “Stop Juggling 5 Tools. Manage Your Team in One.”
2. “Finish Projects on Time—Without the Chaos”
3. “AI Tells Your Team What to Work On Next”

Curiosity-driven: 4. “Why Small Teams Are Ditching Asana for This” 5. “The One Feature That Changed How 2,000 Teams Work”

Pain-point: 6. “Tired of Projects That Never Seem to Finish?” 7. “Your Team Is Wasting 10 Hours a Week. Here’s Why.”

How-to: 8. “How Small Teams Ship 2x Faster With AI Prioritization” 9. “How to Manage 5 Projects Without Losing Your Mind”

Social proof: 10. “2,000 Teams Switched to TaskFlow Last Quarter. Here’s What They Found.”

Top 3 for testing: #1, #3, and #8—these offer the clearest benefit statements and would produce meaningfully different results in an A/B test.

✅ Quick Check: Which headline would you test first on the landing page, and why?

Campaign Component 2: Landing Page Copy

Hero Section

Headline: Stop Juggling 5 Tools. Manage Your Team in One. Subhead: TaskFlow combines tasks, timelines, and AI prioritization so your team always knows what matters most. Used by 2,000+ small teams. CTA: Start My Free Trial — No Credit Card Required

Problem Section

Your team uses Slack for communication, Trello for tasks, Google Sheets for timelines, email for approvals, and sticky notes for everything that falls through the cracks.

Things get lost. Deadlines slip. Nobody knows who’s working on what. You spend more time coordinating than actually building.

Sound familiar?

Solution Section

TaskFlow puts everything in one place:

• AI Prioritization — Every morning, each team member sees their top 3 priorities
• Unified Workspace — Tasks, timelines, files, and conversations in one tool
• Automated Updates — Status changes trigger notifications, eliminating “what’s the status?” messages

Social Proof Section

“We went from using 4 different tools to just TaskFlow. Our project completion rate jumped 40% in the first quarter.” — Maria Chen, Operations Lead at BrightStar Digital

How It Works

1. Sign up (takes 2 minutes)
2. Import your projects (one-click integrations with Trello, Asana, Notion)
3. Let AI prioritize (your team starts each day knowing exactly what matters)

Objection Handling / FAQ

Q: We’re already using [competitor]. Is switching worth it? A: Teams typically get fully set up in under an hour with our one-click import. Most see productivity improvements within the first week.

Q: Is it really free for 14 days? A: Yes. No credit card required. No surprise charges. Full access to every feature.

Final CTA

Ready to stop juggling? CTA: Start My Free Trial No credit card required. Cancel anytime.

Campaign Component 3: Email Welcome Sequence

Email 1 (Immediate): Welcome Subject: “Your 14-day trial is live — here’s your first step” Content: Welcome, link to dashboard, suggest importing first project, one CTA

Email 2 (Day 2): Quick Win Subject: “Try this with your team today” Content: Show them how to use AI prioritization for their morning standup

Email 3 (Day 4): Story Subject: “How a 6-person agency stopped missing deadlines” Content: Customer case study with specific results

Email 4 (Day 7): Value Subject: “The 3-task morning: a framework for focused teams” Content: Teach the productivity framework, show how TaskFlow supports it

Email 5 (Day 10): Soft Offer Subject: “Your trial ends in 4 days — here’s what to expect” Content: Summarize what they’ve achieved, preview paid plans

Email 6 (Day 13): Direct Offer Subject: “Last day to keep your projects” Content: Clear upgrade CTA, remind of what they’ll lose, include testimonial

Campaign Component 4: Social Media Posts

LinkedIn: “We studied 2,000 small teams using our project management tool. The #1 thing that separates teams that ship on time from teams that don’t? It’s not better planning. It’s knowing what to work on first. Every. Single. Day. Our AI prioritization feature surfaces each team member’s top 3 priorities each morning. Result: 40% more projects completed on time. If your team juggles tasks in 5 different tools, something is wrong with the tools, not the team. What’s the biggest project management challenge your team faces?”

Twitter/X: “Your team doesn’t have a productivity problem. You have a prioritization problem. That’s why we built AI that tells each person their top 3 tasks every morning. 2,000 teams. 40% more projects completed on time.”

Instagram: “Every morning at 9am, your team opens TaskFlow and sees exactly what matters today. No guessing. No Slack chaos. No ‘what should I work on?’ Just clarity. Save this if you want your team to ship faster.”

Campaign Component 5: Testing Plan

Course Review

Key Takeaways

• A complete campaign connects headlines, landing pages, emails, and social posts with consistent messaging
• Start with headlines—they determine whether anything else gets seen
• Landing pages follow the proven 7-section structure from problem to final CTA
• Email sequences nurture leads through trust-building to conversion over time
• Social posts adapt the core message to each platform’s unique constraints
• A testing plan built before launch ensures continuous improvement from day one

Congratulations!

You’ve completed the Copywriting with AI course. You now have a professional-grade copywriting toolkit:

• You write headlines that stop scrollers and capture attention
• Your CTAs focus on value and drive measurable action
• You structure landing pages that guide visitors to conversion
• Your email sequences nurture leads from stranger to customer
• You adapt copy for each social platform’s unique audience
• You test systematically, letting data improve every piece of copy you write

These skills compound. Every headline you write gets stronger. Every test teaches you something about your audience. Every campaign performs better than the last.

The best time to start writing better copy was yesterday. The second-best time is right now. Pick a real project—your business, your side project, your employer’s next campaign—and apply everything you’ve learned.