Lesson 4 12 min

Audience Engagement and Chat Management

Use AI chatbots, moderation tools, and engagement strategies to build an active community during your streams.

A stream with 100 silent viewers feels dead. A stream with 20 chatting viewers feels alive. AI helps you turn lurkers into participants and participants into community members.

🔄 Quick Recall: In the previous lesson, you learned to create clips and short-form content from streams. Engagement is the live component — what happens during the stream that makes people stay, chat, and come back.

AI Chat Moderation

Setting Up Moderation Rules

Create a moderation ruleset for my Twitch chat:

Channel vibe: Competitive but friendly. Trash talk about
gameplay is fine. Personal attacks are not.

Rules:
1. Auto-delete: Slurs, phishing links, excessive caps (3+ lines)
2. Warning then timeout (5 min): Politics, religion, heated arguments
3. Warning only: Mild spam (same message 3x in 1 minute)
4. Allow: Game-related trash talk, emote spam, playful banter

Write these as chatbot rules I can paste into Streamlabs
or Nightbot configuration.

Custom Auto-Responses

Create 15 custom chat commands for my stream:

Channel: [your name]
Game: Mainly play Valorant and Elden Ring
Personality: Chill vibes, self-deprecating humor

Need:
- !rank — My current Valorant rank (Gold 2, update manually)
- !schedule — My stream times
- !socials — Links to my socials
- !pc — My PC specs
- !sens — My Valorant sensitivity settings
- Plus 10 fun/personality commands (death counter, inside jokes,
  fun facts, etc.)

Make the responses match my chill, slightly funny personality.
Keep each under 200 characters.

Engagement Strategies

Automated Engagement Prompts

Create a set of 20 engagement prompts my chatbot can rotate
through during streams:

Game genre: FPS (Valorant, Apex)
Frequency: One prompt every 15-20 minutes
Types needed:
- Polls (yes/no or A/B choices)
- Predictions (will I clutch/die/win this round?)
- Trivia (game-related fun facts with a question)
- Community (what's everyone playing this week?)
- Interactive (chat picks my next agent/loadout)

Keep them short, fun, and easy to respond to.
Lurkers should feel like typing one word is enough.

✅ Quick Check: You enable “chat picks my agent” for Valorant. Chat goes wild choosing the worst possible agent for your rank (they picked Yoru and you’re terrible at Yoru). Your death count triples. But chat is the most active it’s ever been, and 3 people subscribe during the chaos. Was this a good idea? (Answer: Absolutely. The engagement spike and the subscriptions are worth far more than your K/D ratio. Viewers remember fun, interactive streams. “The time chat made me play Yoru” becomes a highlight clip AND a story that brings people back next stream. Controlled chaos is content.)

Text-to-Speech (TTS) Engagement

TTS Message Templates

Design a text-to-speech donation system for my stream:

Price tiers:
- $2: Standard TTS message (filtered for inappropriate content)
- $5: TTS message + alert sound effect
- $10: TTS message + I respond on stream

Write:
1. The TTS rules for my chat panel (what's allowed, what's banned)
2. A fun welcome message when someone triggers their first TTS
3. Ideas for 5 TTS-based interactive moments
   (e.g., "chat gives me a challenge via TTS")

Stream Planning with AI

Content Calendar

Create a 2-week content calendar for my gaming channel:

Streams: Tuesday, Thursday, Saturday, Sunday
Main games: Valorant (ranked climb), Elden Ring (challenge run)
Special content: Saturday viewer games, Sunday chill stream

For each stream day, provide:
- Title formula
- Game and focus
- 1-2 engagement hooks planned
- Chat interaction segment (when during the stream)

For non-stream days (Mon, Wed, Fri):
- Which clips to post (reference previous streams)
- Platform and optimal posting time
- Community post or poll idea

Pre-Stream Checklist

Create a pre-stream checklist I can run through in 5 minutes:

Technical:
- [ ] OBS scenes configured
- [ ] Audio levels tested
- [ ] Stream title and category set
- [ ] Alerts and chatbot active

Content:
- [ ] Today's goal/narrative defined
- [ ] Opening hook prepared (first 30 seconds)
- [ ] 2-3 engagement prompts ready
- [ ] End-of-stream raid target identified

Community:
- [ ] Discord announcement posted
- [ ] Twitter/X going-live tweet queued
- [ ] Previous stream's clips posted today?

Practice Exercise

Set up AI moderation rules for your channel using the template above
Create 10 custom chat commands that reflect your personality
Generate a 2-week content calendar with stream days and clip posting days

Key Takeaways

AI moderation is your first line of defense — it handles spam and clear violations while you play
Engagement prompts every 15-20 minutes give lurkers a low-effort reason to type
Automate the mechanical (commands, moderation, polls), personalize the meaningful (genuine viewer responses)
TTS donations and “chat decides” segments turn viewers into active participants
Pre-stream checklists prevent the “I forgot to set my title” moments

Up Next

In the next lesson, you’ll learn to use AI for game strategy — analyzing your gameplay, studying opponents, and improving your competitive performance.

Knowledge Check

1. Your Twitch chat has 50 active viewers. Three of them start arguing about politics. It's getting heated. You're mid-game and can't read chat. How does an AI chatbot help?

It can't — chat drama needs a human moderator AI moderation detects escalating negative sentiment and can auto-timeout or warn users before it spirals. Set rules: 'Politics, religion, and real-world controversy get a warning, then a 5-minute timeout.' The AI handles enforcement while you focus on the game, and your human mods handle edge cases Ban all three immediately

2. You're streaming to 15 viewers. Chat is dead silent. You ask 'How's everyone doing tonight?' and get 2 responses. How does AI help revive engagement?

AI can't fix a dead chat Set up an AI chatbot to drop engagement prompts at intervals: polls, trivia questions about the game, 'predict what happens next' challenges, or fun facts related to what you're playing. These give lurkers a low-effort way to engage without starting a conversation from scratch Just talk to yourself — viewers don't need to chat

3. A new AI chatbot can auto-respond to every message in your chat with personalized replies. Should you enable this?

Yes — more interaction means more engagement No — viewers will quickly realize they're talking to a bot, not you. Use AI for moderation, automated responses to commands (!rank, !schedule, !socials), and engagement prompts. But genuine viewer interaction should come from YOU. A balance of AI automation and personal responses is the winning formula Chatbots are always bad for streamers

Answer all questions to check

Complete the quiz above first

Related Skills

CTA Rotator Audience Persona Builder