AI Marketing Playbook
Build data-driven marketing strategies with AI. Learn market research, positioning, campaign planning, email marketing, customer journeys, and analytics.
What You'll Learn
- Analyze market research and competitive analysis with AI
- Develop positioning and messaging frameworks
- Design multi-channel marketing campaigns efficiently
- Create email marketing sequences that convert
- Analyze customer journeys and optimize touchpoints
- Analyze marketing ROI and make data-driven decisions
Course Syllabus
Prerequisites
- Basic marketing knowledge
- Some experience with digital marketing channels
Marketing has always been part art, part science. AI doesn’t change that—it supercharges both sides.
On the science side, AI processes competitive data, identifies market trends, and analyzes customer behavior faster than any analyst. On the art side, it generates messaging variants, brainstorms campaign concepts, and helps you find the emotional hooks that drive action.
This course teaches you to combine strategic thinking with AI execution. You’ll learn frameworks that work—market research, positioning, campaign planning, email sequences, customer journey mapping, and analytics—and how AI makes each one faster, more thorough, and more effective.
The result: marketing strategies that would take weeks to develop, completed in days. With better data, sharper messaging, and clearer measurement.
Related Skills
Frequently Asked Questions
Is this course about using AI tools or about marketing strategy?
Both. You'll learn solid marketing strategy fundamentals—research, positioning, campaigns, analytics—and how AI accelerates every step. Strategy comes first; AI makes it faster and more thorough.
Do I need experience with specific marketing tools?
No specific tool experience required. We focus on strategies and AI techniques that work regardless of whether you use HubSpot, Mailchimp, Google Analytics, or any other platform.
Will this work for B2B and B2C marketing?
Yes. The frameworks and AI techniques apply to both B2B and B2C contexts. We include examples from both worlds throughout the course.
I'm a solopreneur with no marketing team. Is this relevant?
Absolutely. AI is especially powerful for solo marketers because it acts as your research analyst, copywriter, and strategist—roles you'd otherwise need to hire for.