Your Personal Website

Your Digital Home Base

🔄 Quick Recall: In the previous lesson, we built a networking strategy to create genuine relationships that amplify your brand. Now we build the one platform that ties everything together—a personal website you fully control.

LinkedIn can change its algorithm. Twitter can rebrand overnight. Any social platform can limit your reach or change the rules. Your personal website is the one place where you own the experience, control the narrative, and build equity that no platform can take away.

By the end of this lesson, you’ll be able to:

• Plan a personal website that serves your brand goals
• Write copy for each essential page using AI assistance
• Choose the right platform for your technical comfort level

Why a Website Still Matters

In 2026, does anyone visit personal websites? Yes—and here’s when:

When they Google your name. Recruiters, clients, and partners search your name. A personal website ranks highly and controls what they find.

When they need more than LinkedIn allows. Portfolio pieces, case studies, long-form writing, and custom design aren’t possible on LinkedIn.

When they want credibility confirmation. A professional website signals competence and investment in your career. It’s table stakes for consultants, freelancers, and thought leaders.

When you need a home for your content. Blog posts on your domain build SEO equity over time. Posts on LinkedIn disappear into the feed.

✅ Quick Check: Google your full name right now. What comes up? Is it what you’d want a recruiter, client, or partner to find?

Essential Pages

A personal brand website doesn’t need to be complex. Five pages cover most needs:

1. Homepage (Your Digital Elevator Pitch)

The homepage has one job: communicate who you are, what you do, and why the visitor should care. In 5 seconds.

Structure:

• Hero section: Your value proposition + professional photo
• Social proof bar: Logos of companies, publications, or notable achievements
• What I do: 3-4 service areas or expertise pillars
• Featured content: 2-3 recent articles or case studies
• CTA: “Let’s connect” / “Book a call” / “Read my latest”

2. About Page (Your Brand Story)

Not a resume. A story that explains your journey and why you do what you do.

Structure:

• Opening hook: Why your work matters to you
• Your journey: How you got here (the interesting parts)
• What you believe: 2-3 principles that guide your work
• Credentials: Education, certifications, achievements
• CTA: Link to your content or contact page

3. Content/Blog Page

Your thought leadership lives here. Blog posts build SEO over time and demonstrate expertise.

4. Portfolio/Work Page (If Applicable)

Case studies, project showcases, or speaking engagements. Show, don’t just tell.

5. Contact Page

Make it easy to reach you. Include a form, your email, and links to your key social profiles.

How AI Helps

“Write the homepage copy for my personal website. My brand brief: [paste from Lesson 2]. Include: hero section headline and subheadline, 3 service/expertise bullet points, a brief ‘about me’ teaser, and a CTA. Write it in first person, matching my brand attributes: [list attributes].”

Choosing Your Platform

The recommendation: If you’re not technical, start with Carrd (one-page) or Squarespace (multi-page). You can always migrate later.

Writing Website Copy with AI

Website copy must be:

• Clear (visitors decide in seconds)
• Benefit-focused (what’s in it for them, not just what you do)
• On-brand (matching your brand attributes from Lesson 2)
• Action-oriented (every page has a clear CTA)

Homepage Copy Formula

Headline: Who you help + what outcome you create

“I help B2B startups build predictable lead generation engines.”

Subheadline: How you do it + credibility

“Marketing strategist with 10 years of experience and $50M+ in pipeline generated.”

Body: Your expertise pillars (3-4 bullet points with short descriptions)

CTA: One clear next step

“Ready to grow your pipeline? Let’s talk.”

How AI Helps

“Write all the copy for a 5-page personal website:

1. Homepage (hero, services, about teaser, CTA)
2. About page (brand story, journey, beliefs, credentials)
3. Blog landing page (intro text)
4. Portfolio page (3 case study summaries)
5. Contact page (friendly invitation)

My brand brief: [paste]. Write in first person, conversational but professional. Each page under 500 words.”

SEO Basics for Personal Websites

Your website should be findable when people search your name or expertise:

Your name as domain: firstname-lastname.com is ideal. Check availability.

Title tags: Each page needs a unique, descriptive title (60 characters max).

Meta descriptions: Each page needs a compelling 150-160 character description.

Header structure: Use H1 for page title, H2 for sections, H3 for subsections.

Content updates: Publish blog posts regularly to signal freshness to search engines.

How AI Helps

“Write SEO-optimized title tags and meta descriptions for each of my 5 website pages. My name is [name], my expertise is [field], and my target audience searches for [likely search terms].”

Try It Yourself

Plan your personal website:

“Help me plan a personal website. Here’s my brand brief: [paste]. I want a [simple 1-page / full 5-page] site. My technical skill is [none/some/advanced].

Provide:

1. Platform recommendation with reasoning
2. Site structure (pages and sections)
3. Homepage copy draft
4. About page outline
5. Domain name suggestions (5 options)
6. SEO title tags for each page”

Key Takeaways

• A personal website is your only fully controlled platform—social media rules can change, your site can’t be taken away
• Five essential pages: Homepage, About, Content/Blog, Portfolio, Contact
• The homepage must communicate who, what, and why within 5 seconds
• Start simple (Carrd or Squarespace) and expand as your brand grows
• AI writes website copy, SEO metadata, and page structures efficiently

Up Next

In Lesson 8: Capstone — Launch Your Brand, you’ll bring everything together. You’ll create a complete brand launch plan with a 30-day action calendar that takes you from strategy to visible, active personal brand.