Marketing Campaigns and Lead Generation

I'm a real estate agent in [market/area].
My target audience is: [first-time buyers, luxury clients,
investors, relocators, etc.]
My personal brand is: [professional + approachable, luxury
specialist, data-driven advisor, neighborhood expert, etc.]

Generate a 4-week social media calendar with 4 posts
per week:
- 1 Market Expert post per week
- 1 Local Guide post per week
- 1 Helpful Advisor post per week
- 1 Personal Brand post per week

For each post, provide:
- The platform (Instagram, Facebook, LinkedIn, or TikTok)
- The hook (first line that stops the scroll)
- The content (what to say/show)
- The call to action
- Hashtag suggestions

Create a social media market update post.

Market: [your area]
Data: [median price, inventory, days on market,
month-over-month changes]
Platform: [Instagram/Facebook/LinkedIn]

Write the post:
1. Hook that makes people care about market data
   (not "Here's your monthly market update!")
2. 3-4 key data points translated into plain language
3. What this means for buyers in one sentence
4. What this means for sellers in one sentence
5. Call to action (DM me, link in bio, comment your
   questions)

Tone: confident, helpful, not salesy.
Under 200 words.

Create a neighborhood spotlight post for [neighborhood name].

What I know about this area:
[Your personal knowledge: character, hidden gems,
lifestyle, who lives there]

Write a post that:
1. Opens with a specific, vivid detail only a local
   would know
2. Highlights 3-4 things that make this neighborhood
   special
3. Mentions a hidden gem (restaurant, park, shop)
4. Includes a lifestyle statement
   ("If you love [activity], you'd love living here")
5. Invites engagement ("What's YOUR favorite spot
   in [neighborhood]?")

Platform: [Instagram/Facebook]
Include a photo suggestion for the post.

Create a seasonal homeowner tip post.

Season: [current season]
Audience: [homeowners in my market]

Write a helpful tip post that:
1. Addresses a timely maintenance or homeownership topic
2. Gives 3-4 actionable steps someone can do this weekend
3. Includes a cost-saving angle if possible
4. Feels helpful, not promotional
5. Subtle reminder that you're a real estate professional
   (without being salesy)

Create a monthly newsletter for my real estate contacts.

Month: [month]
Market: [your area]
Current data: [key market statistics]
Featured listing: [if applicable]
Local news: [any relevant community news]

Newsletter structure:
1. Personal greeting (2 sentences, warm and authentic)
2. Market snapshot (key stats with plain-English
   interpretation, 3-4 sentences)
3. Featured neighborhood or area highlight
   (3-4 sentences with lifestyle focus)
4. Homeowner tip of the month (seasonal, practical)
5. One listing highlight (if applicable) or
   recent sale success story
6. Closing with call to action
   ("Know someone thinking about buying or selling?")

**Quick check:** Before moving on, can you recall the key concept we just covered? Try to explain it in your own words before continuing.


Total length: 300-400 words.
Tone: helpful friend who happens to be a real estate expert.

I just closed a sale:
Property: [type, neighborhood]
Sale outcome: [over asking, multiple offers, quick close, etc.]
What made this deal special: [your role, challenges overcome]

Create a "just sold" content package:
1. Instagram post (hook + story + testimonial request)
2. Facebook post (slightly longer, more detail)
3. Email to neighbors (non-pushy: "Your neighbor just sold,
   here's what it means for your home value")
4. Email to sphere ("Another happy client" + subtle
   market insight)

Each piece should celebrate the client
(with permission) while demonstrating my expertise.

I want to farm [neighborhood/zip code].

Details:
- Number of homes: [approximate]
- Average price: [range]
- Turnover rate: [% that sell annually, if known]
- Current competition: [other agents active here]
- My connection to this area: [why you chose it]

Create a 12-month farming plan:
Month 1-3: Establish presence
Month 4-6: Build recognition
Month 7-9: Generate engagement
Month 10-12: Convert to clients

For each quarter, specify:
- Direct mail pieces (postcards, market reports)
- Digital content (social media, email)
- Community involvement (events, sponsorships)
- Door-knocking or personal touch strategy
- Estimated budget per month

Create a series of 4 quarterly postcards for my
neighborhood farm.

Neighborhood: [name]
My brand: [style/personality]
Target homeowner: [typical resident profile]

Each postcard needs:
- A headline that gets read (not "Your Local Agent!")
- 1-2 relevant market data points for THEIR neighborhood
- One piece of genuinely useful information
- My contact info and call to action
- Design suggestion (layout and visual approach)

Make each postcard different:
Q1: Market report + predictions
Q2: Home value update + improvement tips
Q3: Local market comparison + neighborhood highlight
Q4: Year in review + market outlook

I'm hosting an open house:
Property: [address, type, price]
Date/time: [when]
Target buyers: [who this home appeals to]
Neighborhood selling points: [location benefits]

Create a complete open house marketing package:
1. Social media announcement (3 posts: teaser,
   day-before reminder, day-of)
2. Neighbor invitation (door knocker or postcard wording)
3. Email blast to buyer leads
4. Open house sign-in sheet follow-up email
   (to send to attendees after)
5. Neighbor follow-up
   ("Sorry you missed it—curious what your home is worth?")

Help me create a marketing tracking system.

My current marketing activities:
[List everything: social media, email, farming, events, etc.]

For each activity, define:
1. What metric should I track?
   (Leads generated, engagement, website visits, calls)
2. How do I track it?
   (CRM, Google Analytics, social insights, etc.)
3. What's a reasonable benchmark for my market size?
4. When should I evaluate and adjust?
5. What would tell me to stop this activity vs. double down?