Build Your Complete Social Media System

Your Final Project

Congratulations–you’ve made it to the capstone. Over the past seven lessons, you’ve learned strategy, audience targeting, writing hooks, building calendars, driving engagement, reading analytics, and repurposing content.

Now it’s time to put it all together.

In this lesson, you’ll:

• Build your complete social media system from scratch
• Create a real content calendar you can start using immediately
• Produce finished posts ready for publishing
• Design your ongoing workflow for sustainable success

This isn’t hypothetical. By the end of this lesson, you’ll have a working system.

Phase 1: Your Strategy Foundation (Lesson 2 Review)

Let’s start by creating (or refining) your strategy brief. This is the document that powers everything else.

Step 1: Platform Selection

Use this prompt:

“I run a [business type] targeting [broad audience description]. My primary goal is [awareness/engagement/leads/sales]. I’m strongest at creating [text/images/video] content and can dedicate [X hours per week] to social media.

Which 2 platforms should I prioritize? For each, explain:

1. Why it fits my goals
2. The ideal posting frequency
3. The content formats that perform best
4. The audience demographics I’ll reach”

Step 2: Audience Persona

“Help me create a detailed audience persona for my social media. My business is [description] and I sell to [broad audience].

Build a persona that includes:

• Name, age, role
• Daily routine and pain points
• What they search for on social media
• Language they use (specific phrases)
• Content they engage with most
• What would make them follow a new account”

Step 3: Content Pillars

“Based on my business [description] and audience [paste persona], define 4 content pillars. For each:

1. Pillar name
2. Description
3. Why my audience cares
4. Percentage of total content
5. 5 example post topics”

Step 4: Brand Voice

“Help me define my social media brand voice. My brand is [description], my audience is [persona name], and I want to come across as [3-4 adjectives].

Create a brand voice guide with:

• 3 words that describe our voice
• 3 words that are NOT our voice
• An example sentence in our voice
• An example of the same idea NOT in our voice
• Tone variations for different content types (educational vs. personal vs. promotional)”

Compile all four outputs into one strategy brief document. Save it somewhere accessible–you’ll paste it into AI prompts regularly.

Phase 2: Your Content Calendar (Lesson 4 Review)

Now let’s build your first 2-week calendar.

“Create a 2-week social media content calendar using this strategy:

[Paste your entire strategy brief]

Calendar requirements:

• Platform 1: [name] - [X posts per week]
• Platform 2: [name] - [X posts per week]
• Rotate through all 4 content pillars
• Mix formats: educational (30%), stories (25%), engagement (25%), promotional (10%), trending/flexible (10%)
• Leave 2 slots marked ‘FLEX’ for timely content

For each post, provide:

1. Day and platform
2. Content pillar
3. Post format
4. Topic and angle
5. Hook (first line)
6. 3-4 key talking points
7. Call-to-action type”

Review the calendar. Swap out any topics that don’t feel right. Adjust the rhythm if it feels too heavy on any one pillar.

Phase 3: Your First Content Batch (Lesson 3 + 4 Review)

Pick the first week from your calendar. Let’s create all the posts.

“Using the calendar below, write complete captions for all posts in Week 1.

[Paste Week 1 from your calendar]

Writing guidelines:

• Use the HBCE framework (Hook, Body, Credibility, Engage)
• Brand voice: [paste voice guide]
• Audience: [paste persona]
• Each post should be platform-appropriate in length and format
• Include hashtags where relevant (5-10 per Instagram post, 3-5 for LinkedIn)

Number each post clearly.”

The Personalization Pass

Now spend 5 minutes per post:

1. Replace generic examples with your real experiences
2. Add specific numbers, names, or dates
3. Read aloud–if it sounds robotic, rewrite those parts
4. Ensure the CTA feels natural, not forced

This pass is what separates “AI content” from “your content, powered by AI.”

Phase 4: Your Engagement Plan (Lesson 5 Review)

Create a simple engagement routine:

Daily (15-20 minutes):

• Morning: Respond to all comments from yesterday
• Afternoon: Engage with 5-10 posts from accounts in your niche (genuine comments, not “great post!”)
• Evening: Check DMs, respond to any questions

Weekly (30 minutes):

• Identify your top commenters and engage with their content
• Send 2-3 genuine DMs to potential community champions
• Review any negative comments or concerns

Quick check: Before moving on, can you recall the key concept we just covered? Try to explain it in your own words before continuing.

AI-Assisted Engagement Template

For your daily comment responses, keep this prompt ready:

“Help me respond to these comments on my post about [topic]. For each comment, draft a response that acknowledges their point, adds value, and asks a follow-up question. Keep responses 1-3 sentences.

Comment 1: [paste] Comment 2: [paste] Comment 3: [paste]

My brand voice is [description]. Make responses feel warm and genuine.”

Always personalize before posting. Add the person’s name, reference something specific, inject your personality.

Phase 5: Your Analytics Workflow (Lesson 6 Review)

Set up your recurring review:

Every Monday (20 minutes):

1. Open analytics for each platform
2. Identify your top 3 and bottom 3 posts
3. Feed data to AI for pattern analysis
4. Make 1-2 adjustments to this week’s calendar

First of each month (45 minutes):

1. Compile monthly overview data
2. Run the monthly deep-dive AI prompt from Lesson 6
3. Identify one experiment to run next month
4. Update your strategy brief if needed

The Quick-Start Analytics Prompt

“Here’s my social media performance summary for this week:

Top 3 posts: [topic, format, engagement rate for each] Bottom 3 posts: [topic, format, engagement rate for each]

Patterns I noticed: [anything obvious]

Give me 3 quick wins I can implement this week based on this data.”

Phase 6: Your Repurposing System (Lesson 7 Review)

Once a week, take your best-performing post and repurpose it:

“This post performed well on [Platform A]: [Paste the post] It got [metrics].

Repurpose it for [Platform B] and [Platform C]. Adapt the format, tone, and CTA for each platform while keeping the core insight.”

Over time, this means your best ideas reach audiences across multiple platforms automatically.

Your Complete Weekly Schedule

Here’s what your social media week looks like with the system running:

Total weekly time: 4-5 hours (including daily engagement)

Compare that to the 10-20 hours most people spend getting worse results. That’s the power of a system.

The 30-Day Launch Plan

Here’s how to ramp up over your first month:

Week 1: Foundation

• Complete your strategy brief
• Set up scheduling tool
• Create and schedule 4-5 posts

Week 2: Consistency

• Batch-create a full week of content
• Start daily engagement routine
• Test different hook formulas

Week 3: Optimization

• First analytics review
• Adjust content mix based on data
• Start repurposing top performers

Week 4: Scaling

• Full system running on autopilot
• First monthly deep dive
• Plan next month’s content themes

Course Review: Your Toolkit Summary

Key Takeaways

• Your system has 6 components: strategy, calendar, content, engagement, analytics, repurposing
• Batch creation + AI cuts content time to 3-5 hours per week
• Daily engagement takes just 15-20 minutes when you have a routine
• Review analytics weekly for tactics, monthly for strategy
• The system gets better over time as you learn what resonates
• Consistency powered by systems beats sporadic creativity every time

Congratulations!

You’ve completed Social Media Marketing with AI! You now have something most social media managers don’t: a complete, sustainable system that leverages AI to produce consistent, quality content without burning out.

Remember: the system only works if you use it. Start with Week 1 of your 30-day launch plan today–not tomorrow, not next Monday. Today.

Your final step: Pass the quiz above, then claim your certificate of completion.

Browse the AI Skills Directory for pre-built prompts you can add to your toolkit, including social media post generators, content calendar builders, and viral marketing frameworks.