Finding Your Voice
Develop a distinctive writing style that's authentically yours.
What Is Voice?
In the previous lesson, we explored persuasive writing. Now let’s build on that foundation. Voice is the sense that a real person wrote this. It’s not just word choice—it’s perspective, opinion, rhythm, personality.
Read something with a strong voice and you feel like you know the author. Read something without voice and it feels like it came from a machine. (Because increasingly, it might have.)
In an AI era, voice is what separates memorable writing from forgettable content.
Voice Elements
Your voice comes from:
Perspective: How you see the world. What you notice. What you ignore.
Opinion: What you think is good, bad, important, overrated. Stances, not just observations.
Examples: The specific things you reference. Your experiences, not generic ones.
Rhythm: Your natural cadence. Short punchy sentences? Flowing longer ones? Mix?
Word choice: The vocabulary you naturally use. Formal? Casual? Technical? Plain?
Humor/tone: Do you use humor? What kind? Dry? Playful? Not at all?
Finding Your Natural Voice
Exercise 1: Write like you talk
Record yourself explaining something to a friend. Transcribe it. Notice:
- Your natural sentence length
- The words you actually use
- How you start and end thoughts
- Where you add emphasis
This is your raw voice. Writing that matches this sounds like you.
Exercise 2: Examine writing you’ve liked writing
Look at emails or messages where you felt good about what you wrote. What’s common?
- More formal or casual?
- Longer or shorter sentences?
- Lots of questions or mainly statements?
- Humor or straight?
Exercise 3: What do you naturally notice?
When you read something, what do you react to?
- Do you notice logical flaws?
- Do you notice human impact?
- Do you notice practical implications?
- Do you notice what’s missing?
Your reactions reveal your perspective.
Teaching AI Your Voice
Give AI examples:
AI: "Here are examples of my writing that I think represent my voice.
[Paste 2-3 samples of your writing you like]
Analyze my voice:
- What patterns do you see?
- How would you describe my tone?
- What's distinctive about it?
- What should you preserve when writing for me?"
Then when drafting:
AI: "Write this in my voice. Based on the examples I shared:
[Reminder of voice characteristics]
Topic: [What you need]
Audience: [Who's reading]
Match my voice, not generic professional writing."
Voice vs. Generic AI
Generic AI output sounds like:
- Enthusiastic about everything (“Excited to share!”)
- Perfectly balanced (always “on one hand… on the other”)
- No strong opinions
- Vague enthusiasm without specifics
- Predictable structure every time
Writing with voice has:
- Actual opinions (even if subtle)
- Specific examples only you would use
- Rhythms that vary
- Personality in word choice
- Moments that feel unexpected
Adding Voice to AI Drafts
AI gives you structure and ideas. You add voice.
Ask yourself:
- Would I actually say this this way?
- Where can I add a specific example from my experience?
- Where can I add my opinion (even if mild)?
- What phrase sounds too generic and needs personality?
- Does this have any rhythm or is it monotonous?
Quick check: Before moving on, can you recall the key concept we just covered? Try to explain it in your own words before continuing.
Common additions:
- “Here’s the thing…” (adds conversational tone)
- An actual anecdote (“Last week I…”)
- A real opinion (“Honestly, I think…”)
- Specific reference (“Like when [company] did…”)
Developing Voice Over Time
Voice isn’t something you decide once. It develops.
How to develop it:
- Write regularly (practice reveals patterns)
- Read writers whose voice you admire (not to copy, but to understand what voice looks like)
- Experiment (try different tones, see what fits)
- Get feedback (what do people notice about your writing?)
- Embrace your quirks (your oddities are your voice)
Voice Across Formats
Your voice adapts, but it’s still recognizable.
Same voice, different formality:
In an email to your team: “OK so we definitely need to talk about the timeline. I think we’re being way too optimistic and I’d rather recalibrate now than panic later.”
In a report to leadership: “The current timeline carries significant risk. I recommend revising our targets now rather than managing a late delivery. Here’s my analysis…”
Both have the same perspective (realistic about timelines, prefers early adjustment). Different formality.
The Authenticity Test
Read your writing aloud. Ask:
- Does this sound like me talking?
- Would my colleagues recognize this as mine?
- Are there any phrases I’d never actually say?
- Is there anything here that feels fake?
If something feels off, revise until it doesn’t.
Avoiding Voice Traps
Trap 1: Copying someone else’s voice Admiring someone’s voice is fine. Copying it sounds fake. Learn from others; be yourself.
Trap 2: Confusing personality with unprofessionalism Having voice doesn’t mean being casual everywhere. You can be formal AND have voice.
Trap 3: Forcing uniqueness Don’t try to be quirky for quirky’s sake. Forced personality is worse than none.
Trap 4: Letting AI flatten your voice AI defaults to generic. If you don’t actively maintain your voice, it disappears.
Exercise: Voice Comparison
- Write a paragraph about something you know well (don’t use AI)
- Ask AI to write about the same topic
- Compare: What’s different? What makes yours sound like you?
- Identify 3 specific elements of your voice
- Next time you use AI, make sure those elements appear in the final draft
Key Takeaways
- Voice is perspective, opinion, and personality—not just word choice
- In an AI era, voice is what separates memorable from forgettable
- Find your natural voice: write like you talk, examine what you’ve liked writing
- Teach AI your voice with examples; always edit to add your perspective
- Voice vs. generic: actual opinions, specific examples, varied rhythm
- Develop voice over time through practice and awareness
- The test: read aloud—does it sound like you?
Next: Building a sustainable writing system for everything you write.
Up next: In the next lesson, we’ll dive into Capstone: Your Writing System.
Knowledge Check
Complete the quiz above first
Lesson completed!