What types of marketing campaigns does this skill support?

This skill generates briefs for virtually any campaign type: product launches, brand awareness, lead generation, demand generation, event promotion, content marketing, seasonal campaigns, rebranding, market expansion, and retention campaigns. Each brief adapts its structure, channel recommendations, and KPI frameworks to match the specific campaign type and business goals.

How do I customize the brief for B2B versus B2C campaigns?

Specify your audience type in the target_audience variable. For B2B, the skill emphasizes LinkedIn, thought leadership content, longer sales cycles, lead scoring, and account-based marketing strategies. For B2C, it focuses on social media, emotional triggers, shorter conversion paths, impulse-driven messaging, and broad reach channels. The messaging framework, channel mix, and KPIs automatically adapt to your audience type.

How should I use the budget recommendations in the brief?

The budget allocation is a strategic starting point based on industry benchmarks and your campaign goals, not a fixed prescription. It distributes your budget across channels, creative production, tools, and contingency reserves. Use it as a framework and adjust based on your team's capabilities, existing assets, and historical channel performance data. The brief also includes guidance on budget reallocation triggers based on early campaign performance.

How do I measure whether the campaign is actually successful?

Each brief includes a KPI framework with primary metrics (tied to your main goal), secondary metrics (supporting indicators), and leading indicators (early signals of success or failure). It also defines specific check-in milestones at 2-week, 1-month, and end-of-campaign intervals with decision criteria for optimization. The key is tracking leading indicators early so you can adjust strategy before the campaign ends.

AI Marketing Campaign Brief Generator

PRO

Intermediate 10 min Verified 4.8/5

Create comprehensive marketing campaign briefs with audience analysis, messaging frameworks, channel strategy, creative direction, KPI planning, and budgets.

Last updated: February 9, 2026

Example Usage

“Create a campaign brief for launching a new project management SaaS tool targeting mid-size tech companies (50-500 employees). Budget: $30,000 over 3 months. Primary goal: generate 500 qualified leads. Secondary goal: build brand awareness in the PM software space. We’re competing against Monday.com and Asana. Our differentiator is AI-powered task prioritization. Channels: LinkedIn, Google Ads, content marketing, email nurture.”

Skill Prompt

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Suggested Customization

Description	Default	Your Value
The product or service the campaign promotes	`SaaS product`
Primary target audience segment	`B2B decision makers`
Total campaign budget range	`$10,000-$50,000`
Length of the campaign	`3 months`
Main objective of the campaign	`lead generation`

What You’ll Get

Complete executive summary and campaign overview
Detailed target audience personas with pain points and decision criteria
Layered messaging framework with objection handlers
Channel-by-channel strategy with budget allocation
Creative direction and asset requirements
KPI framework with leading indicators and reporting cadence
Budget breakdown with reallocation triggers
Timeline with milestones and task ownership
A/B testing plan with prioritized experiments
Competitive positioning and risk assessment

Who This Is For

Marketing managers planning quarterly campaigns
Startup founders launching their first paid acquisition
Agencies creating client campaign proposals
Content marketers building integrated campaign strategies
Growth marketers optimizing multi-channel campaigns
CMOs needing strategic campaign frameworks for their teams

Research Sources

This skill was built using research from these authoritative sources:

Gend.co: Best AI Marketing Prompts 2026 Curated collection of AI prompts for marketing strategy, campaign planning, and execution
OptiMonk: ChatGPT Marketing Prompts That Actually Work Tested marketing prompt templates with real performance data and optimization tips
WordStream: AI Marketing Trends and Strategies Industry analysis of AI-driven marketing campaign planning and execution trends
HubSpot: The Complete Guide to Campaign Planning Comprehensive framework for marketing campaign structure, KPIs, and execution
Content Marketing Institute: Campaign Brief Best Practices Industry-standard campaign brief templates and strategic planning methodologies