Industry Trend Analyzer
PROIdentify market trends, map technology adoption curves, assess competitive landscape shifts, and generate strategic recommendations using PESTEL, Porter's Five Forces, and hype cycle frameworks.
The Industry Trend Analyzer uses PESTEL analysis, Porter's Five Forces, technology hype cycles, and market sizing techniques to identify emerging opportunities and strategic implications across any industry.
Example Usage
I’m the VP of Strategy at a mid-sized health insurance company. I need to understand how AI and digital health technologies will reshape our industry over the next 3-5 years. Specifically:
- Run a full PESTEL analysis on the US health insurance sector
- Map the technology adoption curve for AI-driven claims processing, telehealth platforms, and predictive underwriting
- Identify which emerging competitors (insurtechs) pose the greatest threat
- Assess regulatory changes (CMS, state-level) that could create opportunities or risks
- Size the market opportunity for AI-augmented health plan administration
- Give me a strategic implications brief I can present to my board
My company has $2B in annual premiums, operates in 12 states, and currently has limited AI capabilities beyond basic claims automation.
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Suggested Customization
| Description | Default | Your Value |
|---|---|---|
| The industry or sector I want to analyze (e.g., healthcare, fintech, renewable energy) | SaaS / Cloud Computing | |
| My forward-looking time horizon (e.g., 1-2 years, 3-5 years, 5-10 years) | 3-5 years | |
| My organization's scale: startup, SMB, mid-market, enterprise, or Fortune 500 | mid-market | |
| My primary market region (e.g., North America, Europe, APAC, Global) | North America | |
| Set to quick-scan (high-level overview), standard (key frameworks), or comprehensive (full multi-framework analysis) | comprehensive | |
| My primary strategic focus: growth, defense, diversification, or efficiency | growth | |
| My tolerance for uncertainty: conservative, moderate, or aggressive | moderate |
Research Sources
This skill was built using research from these authoritative sources:
- PESTEL Analysis Framework - Oxford College of Marketing Comprehensive breakdown of PESTEL dimensions with practical application guidance for strategic analysis
- Porter's Five Forces - Harvard Business Review Michael Porter's original framework for analyzing industry competitive structure and profitability
- Gartner Hype Cycle Methodology Gartner's methodology for tracking technology maturity and adoption through five phases of the hype cycle
- Diffusion of Innovations - Everett Rogers (Summary) Rogers' technology adoption curve covering innovators through laggards and adoption determinants
- TAM SAM SOM Market Sizing - Corporate Finance Institute Top-down and bottom-up approaches to total addressable market, serviceable addressable market, and serviceable obtainable market estimation
- Scenario Planning - McKinsey & Company McKinsey's approach to scenario planning under uncertainty for strategic decision-making
- Weak Signals and Strategic Foresight - MIT Sloan Management Review Detecting early indicators of industry disruption through systematic environmental scanning