Analisador de Posicionamento de Mercado
PRODesenvolve posicionamento estratégico de mercado usando frameworks de Porter, mapeamento perceptual e análise competitiva para diferenciar marca e captar share de mercado.
Prompt do Skill
Este skill funciona melhor quando copiado do findskill.ai — inclui variáveis e formatação que podem não ser transferidas corretamente de outros lugares.
Como Usar Este Skill
1
Copiar o skill usando o botão acima
2
Colar no seu assistente de IA (Claude, ChatGPT, etc.)
3
Preencha suas informações abaixo (opcional) e copie para incluir com seu prompt
4
Envie e comece a conversar com sua IA
Personalização Sugerida
| Descrição | Padrão | Seu Valor |
|---|---|---|
| The specific customer segment or market I'm targeting (demographics, psychographics, industry, company size) | General/Broad | |
| Main factor that distinguishes my offering (quality, price, innovation, service, sustainability, convenience) | Quality | |
| Porter's generic strategy: Cost Leadership, Differentiation, Cost Focus, Differentiation Focus, or Hybrid | Differentiation | |
| Expected timeframe for establishing positioning (3mo quick test, 6mo standard, 12mo+ comprehensive) | 12 months | |
| Market competition assessment: Low, Medium, or High - influences strategy approach | High | |
| How often to reassess positioning (Monthly for fast markets, Quarterly standard, Annually for stable) | Quarterly |
Fontes de Pesquisa
Este skill foi criado usando pesquisa destas fontes confiáveis:
- What is the Market Positioning Framework? Comprehensive overview of market positioning framework components including target market identification and brand messaging
- Perceptual Mapping - Wikipedia Authoritative reference on perceptual mapping as a diagrammatic technique for visualizing customer perceptions
- Competitor Analysis Matrix for Market Positioning Advanced guide on competitor analysis matrix design using SWOT, Porter's Five Forces, and quantitative frameworks
- Brand Positioning Framework: Complete Guide Full guide to creating brand positioning frameworks including target audience and competitive landscape analysis
- Step-by-Step Guide to Positioning Frameworks Practical methodology covering STP Model, perceptual mapping, and value mapping
- Positioning Statements Examples & How to Craft Collection of real positioning statement examples with templates and breakdowns
- Porter's Generic Strategies Explained Comprehensive guide to Porter's three generic strategies with business examples
- Advanced Strategies for Competitive Intelligence Best practices for competitive analysis including market positioning comparison and messaging evaluation
- 25 Brand Positioning Case Studies Detailed case studies of successful positioning strategies from Nike, Patagonia, Warby Parker, Dollar Shave Club
- Reddit Competitive Analysis Guide for Marketers Modern approach to competitive intelligence using Reddit discussions to uncover customer pain points and market gaps