Viabilidade de Expansão de Mercado
PROAvalia viabilidade de expansão de mercado em dimensões geográfica, produto e segmento com análise abrangente TAM/SAM/SOM, avaliação competitiva e estratégias de mitigação de risco.
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Personalização Sugerida
| Descrição | Padrão | Seu Valor |
|---|---|---|
| Type of expansion: geographic, product, segment, or combined | geographic | |
| Planning period for financial projections (1-10 years) | 3 | |
| Risk tolerance: conservative, moderate, or aggressive | moderate | |
| Research scope: desktop_only, basic, or comprehensive | basic | |
| Analysis depth: quick_assessment, standard, or detailed | standard | |
| Competitive analysis scope: direct_only, direct_and_indirect, or ecosystem | direct_and_indirect |
Fontes de Pesquisa
Este skill foi criado usando pesquisa destas fontes confiáveis:
- Metheus Consultancy: Market Feasibility Analysis Comprehensive 3-step market feasibility framework covering market potential measurement, strategic action planning, and financial analysis with business model selection guidance
- Nexdigm: Market Feasibility Assessment 360-degree assessment methodology including TAM/SAM/SOM modeling, buyer behavior analysis, competitor mapping, and GTM feasibility evaluation
- Shopify: Market Entry Strategy Guide Practical 6-way market entry strategies framework covering mode selection, research methodology, and implementation steps
- Porter's Five Forces Analysis Industry attractiveness assessment analyzing competitive rivalry, supplier/buyer power, threat of substitutes, and new entrant threats
- TAM/SAM/SOM Market Sizing Market sizing methodology defining Total Addressable, Serviceable Available, and Serviceable Obtainable Markets with calculation examples
- M Accelerator: Market Entry Risk Assessment Comprehensive risk framework covering market demand, competition, regulatory, financial, and cultural risks with mitigation strategies
- Ansoff Matrix Growth Strategy Growth strategy matrix defining four expansion modes: market penetration, market development, product development, and diversification
- Business Model Canvas Framework Strategic framework for defining customer segments, value propositions, channels, revenue streams, and cost structure
- STP Marketing Strategy Market segmentation methodology for dividing customers into segments, selecting targets, and positioning competitively
- Hanover Research: Market Entry Strategy Five-step methodology for successful new market entry with practical implementation guidance