Designer de Programa de Indicação
PROConstrói mecânicas de referral, estruturas de incentivo e loops de crescimento viral que transformam clientes em advogados. Desenha programas que reduzem CAC 25-40% adquirindo clientes de maior LTV.
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Personalização Sugerida
| Descrição | Padrão | Seu Valor |
|---|---|---|
| My business model (e-commerce, SaaS, marketplace, local service) | e-commerce | |
| Average purchase amount or contract value | $85 | |
| Total revenue from average customer over their lifetime | $425 | |
| Current customer acquisition cost through paid channels | $32 | |
| Number of new customers to acquire through referrals | 500 | |
| Average days from first contact to conversion | 30 |
Fontes de Pesquisa
Este skill foi criado usando pesquisa destas fontes confiáveis:
- Referral Program Best Practices: From Design to Implementation Comprehensive guide covering program design principles, incentive crafting, and customer delight triggers
- How to Craft an Effective Referral Incentive Program 3-step framework for determining what to reward, single vs. dual incentives, and data-driven reward sizing
- 15 Referral Program Best Practices for 2025 Advanced best practices covering visibility, segmentation, limited-time campaigns, and A/B testing
- Choosing the Right Incentive Structure Detailed breakdown of one-sided vs. two-sided incentives, symmetrical vs. asymmetrical rewards
- SaaS Referral Attribution Guide 2024 Technical guide to tracking methods, attribution models, and privacy-compliant tracking
- Preventing Fraud in Referral Programs Fraud prevention playbook covering self-referral detection, IP monitoring, and AI-powered detection
- 9 Stellar Referral Program Examples Case studies of Dropbox, Google Workspace, and enterprise programs with results
- Referral Program Template Practical template covering mechanics, enrollment, tracking, rewards structure, and performance metrics