Analizador de Posicionamiento de Mercado
PRODesarrolla posicionamiento de mercado estratégico usando frameworks de Porter, mapeo perceptual y análisis competitivo para diferenciar tu marca y capturar cuota de mercado.
Ejemplo de Uso
Ayúdame a desarrollar un análisis de posicionamiento competitivo para nuestro software de gestión de proyectos. Nuestro posicionamiento actual enfatiza “más funcionalidades” pero los clientes eligen cada vez más herramientas más simples.
Prompt del Skill
Este skill funciona mejor cuando lo copias desde findskill.ai — incluye variables y formato que podrían no transferirse correctamente desde otros sitios.
Cómo Usar Este Skill
1
Copiar el skill usando el botón de arriba
2
Pegar en tu asistente de IA (Claude, ChatGPT, etc.)
3
Completa tus datos abajo (opcional) y copia para incluir con tu prompt
4
Envía y comienza a chatear con tu IA
Personalización Sugerida
| Descripción | Por defecto | Tu Valor |
|---|---|---|
| The specific customer segment or market I'm targeting (demographics, psychographics, industry, company size) | General/Broad | |
| Main factor that distinguishes my offering (quality, price, innovation, service, sustainability, convenience) | Quality | |
| Porter's generic strategy: Cost Leadership, Differentiation, Cost Focus, Differentiation Focus, or Hybrid | Differentiation | |
| Expected timeframe for establishing positioning (3mo quick test, 6mo standard, 12mo+ comprehensive) | 12 months | |
| Market competition assessment: Low, Medium, or High - influences strategy approach | High | |
| How often to reassess positioning (Monthly for fast markets, Quarterly standard, Annually for stable) | Quarterly |
Fuentes de Investigación
Este skill fue creado usando investigación de estas fuentes autorizadas:
- What is the Market Positioning Framework? Comprehensive overview of market positioning framework components including target market identification and brand messaging
- Perceptual Mapping - Wikipedia Authoritative reference on perceptual mapping as a diagrammatic technique for visualizing customer perceptions
- Competitor Analysis Matrix for Market Positioning Advanced guide on competitor analysis matrix design using SWOT, Porter's Five Forces, and quantitative frameworks
- Brand Positioning Framework: Complete Guide Full guide to creating brand positioning frameworks including target audience and competitive landscape analysis
- Step-by-Step Guide to Positioning Frameworks Practical methodology covering STP Model, perceptual mapping, and value mapping
- Positioning Statements Examples & How to Craft Collection of real positioning statement examples with templates and breakdowns
- Porter's Generic Strategies Explained Comprehensive guide to Porter's three generic strategies with business examples
- Advanced Strategies for Competitive Intelligence Best practices for competitive analysis including market positioning comparison and messaging evaluation
- 25 Brand Positioning Case Studies Detailed case studies of successful positioning strategies from Nike, Patagonia, Warby Parker, Dollar Shave Club
- Reddit Competitive Analysis Guide for Marketers Modern approach to competitive intelligence using Reddit discussions to uncover customer pain points and market gaps