Diseñador de Programas de Referidos
PROConstruye mecánicas de referidos, estructuras de incentivos y loops de crecimiento viral que convierten clientes en embajadores. Diseña programas que reducen CAC 25-40%.
Ejemplo de Uso
Diseña una estructura de incentivos de referidos para un e-commerce de moda femenina con ticket medio de 75€ y LTV de 380€. Nuestro CAC por paid ads es 42€.
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Personalización Sugerida
| Descripción | Por defecto | Tu Valor |
|---|---|---|
| My business model (e-commerce, SaaS, marketplace, local service) | e-commerce | |
| Average purchase amount or contract value | $85 | |
| Total revenue from average customer over their lifetime | $425 | |
| Current customer acquisition cost through paid channels | $32 | |
| Number of new customers to acquire through referrals | 500 | |
| Average days from first contact to conversion | 30 |
Fuentes de Investigación
Este skill fue creado usando investigación de estas fuentes autorizadas:
- Referral Program Best Practices: From Design to Implementation Comprehensive guide covering program design principles, incentive crafting, and customer delight triggers
- How to Craft an Effective Referral Incentive Program 3-step framework for determining what to reward, single vs. dual incentives, and data-driven reward sizing
- 15 Referral Program Best Practices for 2025 Advanced best practices covering visibility, segmentation, limited-time campaigns, and A/B testing
- Choosing the Right Incentive Structure Detailed breakdown of one-sided vs. two-sided incentives, symmetrical vs. asymmetrical rewards
- SaaS Referral Attribution Guide 2024 Technical guide to tracking methods, attribution models, and privacy-compliant tracking
- Preventing Fraud in Referral Programs Fraud prevention playbook covering self-referral detection, IP monitoring, and AI-powered detection
- 9 Stellar Referral Program Examples Case studies of Dropbox, Google Workspace, and enterprise programs with results
- Referral Program Template Practical template covering mechanics, enrollment, tracking, rewards structure, and performance metrics