Analyseur de positionnement marché
PROAnalyse ton positionnement marché par rapport aux concurrents avec recommandations. Ta place unique identifiée.
Exemple d'Utilisation
Analyse notre positionnement sur le marché des outils de productivité pour freelances.
Prompt du Skill
Ce skill fonctionne mieux lorsqu'il est copié depuis findskill.ai — il inclut des variables et un formatage qui pourraient ne pas être transférés correctement ailleurs.
Comment Utiliser Ce Skill
1
Copier le skill avec le bouton ci-dessus
2
Coller dans votre assistant IA (Claude, ChatGPT, etc.)
3
Remplissez vos informations ci-dessous (optionnel) et copiez pour inclure avec votre prompt
4
Envoyez et commencez à discuter avec votre IA
Personnalisation Suggérée
| Description | Par défaut | Votre Valeur |
|---|---|---|
| The specific customer segment or market I'm targeting (demographics, psychographics, industry, company size) | General/Broad | |
| Main factor that distinguishes my offering (quality, price, innovation, service, sustainability, convenience) | Quality | |
| Porter's generic strategy: Cost Leadership, Differentiation, Cost Focus, Differentiation Focus, or Hybrid | Differentiation | |
| Expected timeframe for establishing positioning (3mo quick test, 6mo standard, 12mo+ comprehensive) | 12 months | |
| Market competition assessment: Low, Medium, or High - influences strategy approach | High | |
| How often to reassess positioning (Monthly for fast markets, Quarterly standard, Annually for stable) | Quarterly |
Sources de Recherche
Ce skill a été créé à partir de recherches provenant de ces sources fiables :
- What is the Market Positioning Framework? Comprehensive overview of market positioning framework components including target market identification and brand messaging
- Perceptual Mapping - Wikipedia Authoritative reference on perceptual mapping as a diagrammatic technique for visualizing customer perceptions
- Competitor Analysis Matrix for Market Positioning Advanced guide on competitor analysis matrix design using SWOT, Porter's Five Forces, and quantitative frameworks
- Brand Positioning Framework: Complete Guide Full guide to creating brand positioning frameworks including target audience and competitive landscape analysis
- Step-by-Step Guide to Positioning Frameworks Practical methodology covering STP Model, perceptual mapping, and value mapping
- Positioning Statements Examples & How to Craft Collection of real positioning statement examples with templates and breakdowns
- Porter's Generic Strategies Explained Comprehensive guide to Porter's three generic strategies with business examples
- Advanced Strategies for Competitive Intelligence Best practices for competitive analysis including market positioning comparison and messaging evaluation
- 25 Brand Positioning Case Studies Detailed case studies of successful positioning strategies from Nike, Patagonia, Warby Parker, Dollar Shave Club
- Reddit Competitive Analysis Guide for Marketers Modern approach to competitive intelligence using Reddit discussions to uncover customer pain points and market gaps