Stratégie emails d'activation client
PROSéquences d'emails qui transforment les inscrits en utilisateurs actifs. Onboarding, activation et engagement — chaque email compte pour réduire le churn.
Exemple d'Utilisation
J’ai 40% de mes inscrits qui n’utilisent jamais mon app. Crée-moi une séquence d’activation sur 7 jours.
Comment Utiliser Ce Skill
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Coller dans votre assistant IA (Claude, ChatGPT, etc.)
Remplissez vos informations ci-dessous (optionnel) et copiez pour inclure avec votre prompt
Envoyez et commencez à discuter avec votre IA
Personnalisation Suggérée
| Description | Par défaut | Votre Valeur |
|---|---|---|
| My product or service name | Produit | |
| Durée de l'essai gratuit en jours | 14 | |
| Key action that indicates successful activation | completed first project | |
| Primary segmentation attribute (plan_type, role, use_case) | plan_type | |
| Maximum emails per day during onboarding | 1 | |
| Target activation rate percentage | 40 |
Ce que vous obtiendrez
- Complete behavior-triggered sequence (10-12 emails)
- Conditional logic flow diagrams
- Segmentation strategy by role and plan type
- Email copy templates with personalization
- KPI targets and measurement framework
- A/B testing recommendations
- Win-back campaign for churned users
Sources de Recherche
Ce skill a été créé à partir de recherches provenant de ces sources fiables :
- ProductLed - SaaS Onboarding Email Best Practices Official ProductLed guide covering triggers, best practices, and three-track framework for onboarding sequences.
- Panoramata - Best Practices for Onboarding Email Sequences Industry benchmarks and 8 essential tips including segmentation, CTAs, and automation setup.
- CommerceV3 - Building Email Marketing Automation Workflows Comprehensive guide on lifecycle email design, behavioral triggers, and workflow design.
- MailSoftly - Onboarding Email Best Practices 2025 Industry benchmarks including 40-55% open rates, 15-26% CTR, and KPI framework for SaaS.
- Klaviyo - Welcome Email Examples & Best Practices Value proposition, brand values, social proof integration, and real-world welcome examples.
- Supademo - 15 Customer Onboarding Metrics and KPIs Complete KPI framework including activation rate, completion rate, time to value, feature adoption.
- Reddit - How I Built My SaaS Onboarding Emails Real-world case study showing practical 6-email sequence from working SaaS founder.
- Emercury - Behavior-Based Email Triggers Deep dive on behavioral triggers showing 74% open rate boost with conditional logic patterns.
- Encharge - The Ultimate Guide to Automate Onboarding Emails Behavior-based triggers, segmentation strategies, and visual flow builder implementation.
- Tailored Edge - Trigger Emails Based On Customer Behavior Framework for mapping lifecycle moments, trigger logic, and common triggered program recipes.