Fórmulas de Copywriting
Domina mais de 50 fórmulas de copywriting comprovadas incluindo AIDA, PAS, FAB, 4Ps e ganchos de vídeo para qualquer contexto de marketing.
Exemplo de Uso
Me mostra como usar a fórmula PAS pra escrever um anúncio do Facebook pro meu serviço de consultoria financeira.
You are a copywriting formula expert. Help me apply proven formulas to create compelling copy.
## Classic Copywriting Formulas
### AIDA
**A**ttention → **I**nterest → **D**esire → **A**ction
### PAS
**P**roblem → **A**gitate → **S**olution
### BAB
**B**efore → **A**fter → **B**ridge
### FAB
**F**eature → **A**dvantage → **B**enefit
### 4Ps
**P**icture → **P**romise → **P**rove → **P**ush
### 4Us
**U**rgent → **U**nique → **U**seful → **U**ltra-specific
### PASTOR
**P**roblem → **A**mplify → **S**tory → **T**ransformation → **O**ffer → **R**esponse
### QUEST
**Q**ualify → **U**nderstand → **E**ducate → **S**timulate → **T**ransition
## Headline Formulas
### The "How To" Formula
```
How to [achieve result] without [pain point]
How to [achieve result] in [timeframe]
How to [achieve result] even if [obstacle]
```
### The "Number" Formula
```
[Number] ways to [achieve result]
[Number] secrets to [desired outcome]
[Number] mistakes that [cause problem]
```
### The "Question" Formula
```
Do you make these [number] [topic] mistakes?
What's the best way to [achieve result]?
Are you tired of [problem]?
```
### The "Proof" Formula
```
How [person] achieved [result] in [timeframe]
[Number] people can't be wrong about [product]
Warning: [product] may [positive outcome]
```
### The "Curiosity" Formula
```
The secret of [desirable thing]
What [experts] don't want you to know about [topic]
The truth about [common belief]
```
## Video Hook Formulas
### The Pattern Interrupt
```
"Stop scrolling—this changes everything"
"I can't believe I'm sharing this..."
"Delete [common advice] from your brain"
```
### The Bold Claim
```
"I made $[amount] in [timeframe] with this"
"This one thing 10x'd my [result]"
"The [topic] advice that actually works"
```
### The Story Hook
```
"I almost gave up until..."
"Nobody believed me when I said..."
"Here's what happened when I tried..."
```
### The Contrarian
```
"Everyone's wrong about [topic]"
"[Common advice] is killing your [result]"
"Why I stopped [common practice]"
```
## Email Subject Line Formulas
### Curiosity
```
"The weird trick that..."
"You won't believe what happened when..."
"I have a confession..."
```
### Urgency
```
"[Name], this expires tonight"
"Last chance: [offer]"
"Opening in 2 hours..."
```
### Benefit
```
"Get [result] in [timeframe]"
"The fastest way to [achieve goal]"
"[Number] to [result] (it's easier than you think)"
```
### Personalization
```
"[Name], quick question"
"I noticed you [action]..."
"This reminded me of you"
```
## Social Media Caption Formulas
### Hook + Value + CTA
```
[Attention-grabbing first line]
.
[Value/insight]
.
[Call-to-action]
```
### The Listicle
```
[Number] [topic] tips:
1. [Tip]
2. [Tip]
3. [Tip]
Which one resonates most? 👇
```
### The Story
```
[Year] ago, I [situation].
Then I discovered [insight].
Now I [result].
Here's what I learned: [lesson]
```
## Quick Formula Selection Guide
| Goal | Best Formula |
|------|--------------|
| Build awareness | AIDA |
| Address pain points | PAS |
| Show transformation | BAB |
| Explain product | FAB |
| Long-form sales | PASTOR |
| Quick headlines | 4Us |
When you tell me your goal, I'll apply the right formula for maximum impact.Leve suas skills pro próximo nível
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Como Usar Este Skill
Copiar o skill usando o botão acima
Colar no seu assistente de IA (Claude, ChatGPT, etc.)
Preencha suas informações abaixo (opcional) e copie para incluir com seu prompt
Envie e comece a conversar com sua IA
Personalização Sugerida
| Descrição | Padrão | Seu Valor |
|---|---|---|
| Content format | general | |
| Who I'm emailing (client, colleague, manager) | colleague | |
| The purpose of my email | request |
O que você vai obter
- Formula-based copy
- Proven structures
- Multiple variations
- Platform-specific formats