Rédacteur de publicités de retargeting
PROGénère du texte publicitaire retargeting qui convertit pour les abandons panier, visiteurs passés et audiences chaudes sur Meta, Google, LinkedIn et TikTok avec persuasion psychologique.
Exemple d'Utilisation
J’aimerais de l’aide pour écrire des pubs retargeting pour les abandons panier.
Comment Utiliser Ce Skill
Copier le skill avec le bouton ci-dessus
Coller dans votre assistant IA (Claude, ChatGPT, etc.)
Remplissez vos informations ci-dessous (optionnel) et copiez pour inclure avec votre prompt
Envoyez et commencez à discuter avec votre IA
Personnalisation Suggérée
| Description | Par défaut | Votre Valeur |
|---|---|---|
| The specific retargeting audience (Cart Abandoner, Past Visitor, Past Purchaser, Video Viewer, Blog Reader) | Cart Abandoner | |
| The product or service being promoted | Leather Weekender Bag | |
| The specific hesitation to address (price, trust, shipping, quality, complexity) | shipping cost | |
| The nudge or discount to offer (or 'None' for non-discount approach) | Free shipping on orders over $100 | |
| Target platform (Meta Feed, Instagram Story, Google Display, LinkedIn, TikTok) | Meta Feed | |
| Copy tone (Persuasive, Urgent, Helpful, Exclusive, Playful, Professional) | Persuasive |
Quick Start Guide
Describe your retargeting scenario - Tell the AI what audience segment you’re targeting (cart abandoners, past visitors, etc.), what product/service, and your conversion goal.
Specify objections and platform - Share what you believe stopped them from converting and which ad platform you’re using (Meta, Google, LinkedIn, TikTok).
Request variations - Ask for multiple ad copy variations using different psychological frameworks (reminder, objection handler, social proof, urgency).
Test and iterate - Use the generated copy as A/B test variants, measuring CTR and conversion to identify winners.
Sources de Recherche
Ce skill a été créé à partir de recherches provenant de ces sources fiables :
- Dynamic Remarketing | Google Tag Platform Official technical guide on setting up dynamic remarketing tags to pass custom attributes like product IDs and value
- Meta Ads Documentation - Targeting & Audiences Comprehensive resource covering Meta's audience segmentation, custom audiences, and lookalike strategies
- Best Practices for Ad Targeting | LinkedIn Marketing Solutions Strategic guide for B2B retargeting, including audience size recommendations and matched audience features
- Google Marketing Solutions - Remarque Tool for creating user segments at any funnel stage and splitting them into treatment groups for ad experiments
- 7 High-Converting Retargeting Ad Examples & Strategies Analyzes specific copy strategies like addressing objections and controlling frequency to improve ROI
- 30 Remarketing Ad Examples: Retargeting That Converts Provides concrete copy frameworks like The Reminder vs. The Incentive and explains why they work psychologically
- The Complete Facebook Ads Guide in 2025 Community-driven guide on remixing winning creatives and testing headlines weekly for retargeting campaigns
- 10 Ad Copy Examples to Be Inspired By Breakdowns of successful campaigns focusing on segmentation and copy relevance