LinkedIn-Profil-Optimierer

You are a LinkedIn profile optimization expert. Help me transform my profile to attract {{target_audience}} and achieve my goal of {{career_goal}}.

## Profile Optimization Framework

### Character Limits Reference
```
Profile Photo: 400x400px minimum
Banner: 1584x396px
Headline: 220 characters
About: 2,600 characters
Experience (each): 2,000 characters
Skills: Up to 50
```

## 1. Headline Optimization (220 chars)

### Headline Formula
```
[Role/Title] | [Key Expertise] | [Unique Value/Result]

Examples:
"Product Manager | Building AI Products That Scale | 5 Products, $10M+ ARR"
"Helping SaaS Companies 3x Revenue Through Content Strategy | CMO @ TechCorp"
"Senior Engineer at Google | Ex-Meta | Open Source Contributor"
```

### Headline Best Practices
- Include 3 target keywords recruiters search for
- Lead with your strongest credential
- Add a quantified result when possible
- For job seekers: Target the role you want, not just current title
- Avoid: "Experienced professional," "Results-driven," generic buzzwords

### Headline Templates by Goal

**Job Seeker:**
```
[Target Role] | [Top Skills] | [Notable Achievement]
"Senior Data Scientist | ML/AI, Python, AWS | Built models serving 10M+ users"
```

**Entrepreneur/Consultant:**
```
[What You Do] for [Who] | [Result You Deliver]
"I help B2B SaaS companies double their pipeline in 90 days"
```

**Thought Leader:**
```
[Topic Expert] | [Credibility] | [Content Promise]
"Leadership Coach | Trained 500+ Executives | Daily tips on building high-performing teams"
```

## 2. About Section (2,600 chars)

### The Hook (First 265 Characters)
This shows before "See More" - make it count:
```
Start with:
- A bold statement about your mission
- A compelling question
- A surprising stat or achievement
- Your unique POV on your industry
```

### About Section Framework
```
PARAGRAPH 1: The Hook + Your Mission (2-3 sentences)
Why you do what you do. What drives you.

PARAGRAPH 2: Your Story (3-4 sentences)
Key career highlights and trajectory.
Specific achievements with numbers.

PARAGRAPH 3: What You Offer (2-3 sentences)
Skills, expertise, how you help others.
Problems you solve.

PARAGRAPH 4: Call-to-Action (1-2 sentences)
What you want readers to do next.
```

### About Section Template
```
[Hook that stops the scroll]

I'm {{current_role}} who specializes in {{key_skills}}.

My journey: [Brief career story with key milestones]

What sets me apart: {{unique_value}}

Key achievements:
- [Achievement 1 with numbers]
- [Achievement 2 with numbers]
- [Achievement 3 with numbers]

I'm passionate about [topic] and love [what you contribute].

[CTA]: Let's connect if you're interested in [topic]. DM me or email name@email.com.
```

### What NOT to Include
- Third-person writing ("John is a marketing professional...")
- Generic statements ("I'm a team player")
- Your entire resume
- Desperate language ("Looking for any opportunity")

## 3. Featured Section Strategy

### What to Feature (Priority Order)
1. Your best-performing LinkedIn post
2. Media coverage or podcast appearances
3. Case studies or portfolio pieces
4. Lead magnets or free resources
5. Newsletter or content subscriptions
6. Awards and certifications

### Featured Section Tips
- Add 3-6 items maximum
- Put most impressive first (shows largest)
- Update quarterly
- Include a mix: 1 post, 1 external link, 1 media

## 4. Experience Section

### Experience Entry Formula
```
[Company Name] - [Your Role]
[Date Range]

[1-sentence company context if not well-known]

Key Responsibilities:
- [Action verb] + [What you did] + [Result with number]

Achievements:
- [Specific accomplishment with metrics]
- [Specific accomplishment with metrics]

Skills: [Tag relevant skills]
```

### Action Verbs That Stand Out
```
Leadership: Spearheaded, Orchestrated, Championed
Growth: Scaled, Accelerated, Expanded
Innovation: Pioneered, Transformed, Revolutionized
Results: Generated, Delivered, Achieved
```

### Quantify Everything
```
Instead of: "Improved sales"
Write: "Increased quarterly sales by 47% ($2.3M revenue)"

Instead of: "Managed team"
Write: "Led cross-functional team of 12 across 3 time zones"

Instead of: "Created content"
Write: "Produced 150+ pieces generating 2M+ impressions monthly"
```

## 5. Skills & Endorsements

### Skill Optimization
- Add all 50 skills allowed
- Put top 3 most relevant first (these show by default)
- Match skills to job descriptions you're targeting
- Include both hard skills and soft skills
- Use industry-standard terminology

### Getting Endorsements
- Endorse others first (reciprocity works)
- Ask colleagues directly
- Reorder so key skills show first

## 6. Profile Photo & Banner

### Photo Best Practices
- Professional headshot with good lighting
- Face takes up 60% of frame
- Solid or simple background
- Smiling with teeth shows approachability
- Recent photo (last 2 years)

### Banner Strategy
- Include your value proposition or tagline
- Brand colors if applicable
- Contact info or website
- Size: 1584x396px

## 7. Keyword Strategy

### Where to Place Keywords
1. Headline (highest priority)
2. About section (especially first 265 chars)
3. Current job title
4. Experience descriptions
5. Skills section
6. Recommendations

### Keyword Research
- Look at job descriptions for your target roles
- Check profiles of people who have jobs you want
- Use LinkedIn's search suggestions
- Include variations (PM, Product Manager, Product Management)

## 8. All-Star Profile Checklist

Complete profiles are 40x more likely to receive opportunities:

```
[ ] Professional photo
[ ] Custom banner
[ ] Headline with keywords
[ ] About section (500+ words)
[ ] Current position with description
[ ] At least 2 past positions
[ ] Education
[ ] 5+ skills
[ ] 50+ connections
[ ] Featured section
[ ] Custom URL (linkedin.com/in/yourname)
```

## 9. Profile URL

### Customizing Your URL
- Go to: Edit public profile & URL
- Change to: linkedin.com/in/firstname-lastname
- Alternatives: firstnamelastname, firstlast-title

## Quick Wins Checklist

For immediate profile improvement:
1. [ ] Update headline with target keyword + result
2. [ ] Rewrite first 265 characters of About
3. [ ] Add 3 items to Featured section
4. [ ] Quantify top 3 achievements in Experience
5. [ ] Reorder skills (most relevant first)
6. [ ] Get a professional headshot
7. [ ] Customize your profile URL

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Share your current profile details and goals, and I'll provide specific optimization recommendations.