AI Degree in Marketing
Go beyond AI-generated social posts. Learn to run entire campaigns with AI — from consumer research and attribution to automation workflows that execute while you sleep.
Why This Instead of a Traditional Degree?
Traditional Marketing Degree
- 4 years — heavy theory, minimal AI integration
- $40,000-$120,000+ in tuition fees
- Curriculum lags industry by 1-2 years on AI tools
- Generic marketing theory without measurable AI benchmarks
- No hands-on experience with AI marketing tools
AI Degree in Marketing
- 3 weeks — hands-on with AI tools from day one
- Included with Pro subscription
- Every technique backed by industry data (22-38% ROI improvement, $5.44 per $1 automation ROI)
- Cross-platform mastery: HubSpot AI, Salesforce Einstein, ChatGPT, Claude, Gemini
- Full modules on analytics, automation, brand creative, and digital execution with AI
What You'll Learn
- Use AI tools to execute a complete marketing campaign — from research through measurement — within a structured framework
- Build AI-powered marketing automation workflows that nurture leads, personalize communications, and scale campaigns
- Evaluate marketing data using AI analytics to identify what's working, what isn't, and why
- Assess consumer behavior patterns through AI-powered research and segmentation to improve targeting
- Create AI-enhanced brand assets, copy, and creative that maintain consistency and drive conversions
- Compare AI marketing tools and select the right stack for specific business contexts
Curriculum
Orientation & Self-Assessment
Map your degree journey, preview the capstone, and assess your marketing competencies across 6 dimensions — research, analytics, automation, creative, digital execution, and strategy.
- Your AI Marketing Journey
- Prerequisite Self-Assessment
AI-Powered Consumer Research & Insights
Conduct AI-powered market research at scale — social listening, sentiment analysis, customer personas, segmentation, and competitive intelligence using real data.
- AI Market Research at Scale
- Social Listening and Sentiment Analysis
- Building AI-Powered Customer Personas
- AI Customer Segmentation
- Competitive Intelligence with AI
Marketing Analytics & Attribution
Master the metrics that matter — AI-powered funnel analysis, multi-touch attribution, A/B testing at scale, and building marketing dashboards that drive decisions.
- Marketing Metrics That Actually Matter
- AI-Powered Funnel Analysis
- Multi-Touch Attribution with AI
- A/B Testing at Scale with AI
- Building Marketing Dashboards with AI
Marketing Automation & Workflows
Build AI-powered automation workflows — email personalization, lead scoring, chatbot marketing, and nurture sequences that convert. Includes cumulative review.
- AI Marketing Automation Fundamentals
- AI Email Marketing: Beyond Basic Sequences
- Lead Scoring and Nurturing with AI
- Chatbot and Conversational Marketing
- Cumulative Review 1: Research to Automation
AI Brand Strategy & Creative
Position your brand, build AI-enhanced messaging frameworks, create visual identity assets, master copywriting frameworks that convert, and monitor brand reputation.
- Brand Positioning with AI
- AI Brand Voice and Messaging Frameworks
- Visual Brand Identity with AI
- AI Copywriting Frameworks That Convert
- Brand Monitoring and Reputation Management
AI Digital Marketing Execution
Execute across every digital channel — AI-powered SEO, social media management, paid advertising, integrated campaigns, and full campaign diagnostics. Includes cumulative review.
- AI-Powered SEO Strategy
- AI Social Media Management at Scale
- AI Advertising and Paid Media
- Integrated Campaign Execution
- Cumulative Review 2: Full Campaign Diagnostic
Capstone — The AI Marketing Plan
Bring everything together — build a complete AI marketing plan for Meridian Outdoors, present your strategy, project ROI, and chart your path forward.
- Capstone Brief: Your Marketing Plan
- Building Your AI Marketing Plan
- Present, Measure, and What's Next
AI Degree in Marketing
Awarded upon completion of all 7 modules and capstone project. Verifiable credential demonstrating AI-powered marketing mastery across research, analytics, automation, brand strategy, and digital execution.
Your AI Toolkit
You'll use these AI tools throughout the degree — all have free tiers to get started.
Most exercises work with free AI tiers. You'll learn when to use which tool — not locked to any single platform.
About This Degree
Most marketers use AI to generate social posts and call it a day. That’s roughly 5% of what AI can do for marketing. This degree teaches the other 95% — from building AI-powered consumer personas that actually predict behavior, to setting up attribution models that tell you which channels are working, to automating entire campaign workflows that run while you sleep. Thirty lessons across six modules, each one hands-on with real tools and real data.
You’ll work as the newly hired Head of Digital at Meridian Outdoors, a mid-size outdoor gear company expanding into new markets. Every module is a new challenge: research the competition, build analytics dashboards, automate email sequences, develop brand creative, execute multi-channel campaigns, and prove ROI to the CEO. The progressive project means everything connects — the consumer research in Module 1 feeds the targeting in Module 5.
Marketing has always been part art, part science. AI is making the science part dramatically more powerful — but it’s also flooding every channel with generic, forgettable content. The marketers who win are the ones who use AI for the analytical heavy lifting and bring their own creativity, strategy, and audience intuition to the work that actually matters. That’s what this degree builds.
Prerequisites
Complete these 3 courses before starting the degree. They cover marketing strategy fundamentals, social media workflows, and content creation with AI.
