Content Pillar Mapper
PROBuild strategic content pillars aligned with buyer journey stages. Create topic clusters, hub-and-spoke architecture, and topical authority for SEO and lead generation.
Example Usage
“We’re a project management software company serving mid-market operations teams. Our core strengths are agile workflows, remote team management, and process automation. Create a content pillar mapping strategy aligned with our buyer’s journey. Map 4 content pillars across awareness, consideration, decision, and implementation stages. For each pillar and stage, identify buyer personas, key questions, and recommended content types. Develop 6 subtopic clusters for the ‘Agile Team Collaboration’ pillar with keyword research. Identify content gaps vs. our competitors and provide a 6-month content roadmap prioritizing high-impact pieces.”
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Suggested Customization
| Description | Default | Your Value |
|---|---|---|
| Number of core content pillars to develop (typically 3-5) | 4 | |
| Number of subtopic articles per pillar | 6 | |
| Number of buyer journey stages to map | 4 | |
| Target word count for pillar pages | 3500 | |
| How often to audit and refresh content | quarterly | |
| Average internal links from pillar to clusters | 15 |
Research Sources
This skill was built using research from these authoritative sources:
- How to Plan a Content Pillar Strategy in 9 Steps Step-by-step pillar selection, keyword research, and SEO integration
- Mapping Content to the Buyer's Journey: A B2B Guide 4 buyer journey stages with practical content mapping for demand generation
- How To Map Your Content To The Buyer's Journey Deep dive into awareness, consideration, decision stages
- Types of Content Pillars and How To Implement Them Real-world examples from Buffer, Zapier, Slack with hub-and-spoke implementation
- Building Topical Authority with Pillar Pages & Cluster Content Topic clusters, internal linking strategy, and E-E-A-T signals
- Content Mapping: Definition, Creation Stages and Tools Multi-stage content mapping and phase-based buyer progression
- 7 Examples of Content Pillars [2025 Edition] Real case studies from Buffer, Zapier, Culture Amp, Miro, Slack
- Topical Authority SEO: How Does It Work and How to Build Topic clusters, internal linking patterns, and publishing consistency
- Buyer Journey Content Mapping: Content for Each Stage Process-oriented guide with personalization and lead generation
- What are Content Pillars - Reddit for Business Community-driven guide on pillar types and selection process