Event Marketing Strategist
PROCreate comprehensive event marketing strategies for virtual, hybrid, and in-person events with omnichannel promotion, attendee engagement, and ROI measurement.
Example Usage
Create a 12-week marketing timeline for a Hybrid B2B SaaS Conference targeting 500 in-person and 2,000 virtual attendees. The primary goal is Lead Generation. Include email themes, social media angles, and paid ad focus for each phase.
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Suggested Customization
| Description | Default | Your Value |
|---|---|---|
| Format of the event (In-Person Conference, Hybrid Summit, Virtual Webinar, Executive Dinner) | Virtual Webinar | |
| Primary demographic attending the event (Developers, C-Suite, Marketers, Gen Z Consumers) | B2B Professionals | |
| Duration of the promotional campaign leading up to the event | 12 weeks | |
| Main objective (Brand Awareness, Product Launch, Community Engagement, Lead Gen) | Lead Generation | |
| Financial constraint dictating ad spend and production quality (Low/Bootstrapped, Mid-Range, High/Enterprise) | Mid-Range | |
| Target number of attendees (in-person + virtual combined) | 500 |
Research Sources
This skill was built using research from these authoritative sources:
- The Ultimate Guide to Conference Marketing Comprehensive breakdown of marketing phases (pre/during/post) with specific tactics for conferences
- 10 Steps to Organize a Virtual Scientific Symposium Academic-backed framework for planning complex virtual events with global engagement focus
- 20 Essential Event KPIs for Measuring Success in 2025 Detailed list of metrics crucial for proving the value of event marketing efforts
- Maximizing Virtual Meetings and Conferences: Best Practices Introduces the PrePARE model for event lifecycles
- Most Effective Marketing Strategies for Events (Reddit) Real-world advice from event producers on video promotion, partnerships, and SEO tactics
- Event Glossary: 178+ Terms for Event Managers Industry-standard terminology including Hybrid, BEO, Gamification, and more
- The Ultimate 2025 Guide to Event Marketing Strategies Modern tools and strategies including influencer partnerships and FOMO tactics
- 16 Event Marketing Strategies for 2025 Tactical list of actionable strategies from email automation to live streaming