Landing Page Headline Fixer
PROTransform generic, feature-focused headlines into compelling, benefit-driven headlines that maximize conversion rates using 12 proven psychological triggers.
Example Usage
My scheduling tool’s landing page headline is “Automated Scheduling Software for Teams” getting 0.9% CTR and only 1.8% conversion. Our audience: ops managers and CTOs drowning in back-and-forth meeting messages.
Generate 5 benefit-focused headline variations emphasizing time savings and meeting reduction. Include specific numbers. I want to A/B test 3 variations starting this week.
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Suggested Customization
| Description | Default | Your Value |
|---|---|---|
| Persona focus: executive, practitioner, technical_buyer, or end_user | general_audience | |
| Focus trigger: specificity, pattern_disruption, social_proof, urgency, transformation, or risk_reversal | specificity | |
| Add metrics/numbers for credibility boost (40-190% CTR improvement) | true | |
| Voice: professional, conversational, playful, aggressive, or empathetic | professional | |
| Sector: SaaS, ecommerce, services, health, finance, or education | general | |
| Benefit emphasis: efficiency, financial, emotional, status, freedom, or security | efficiency |
Research Sources
This skill was built using research from these authoritative sources:
- Ultimate Business Copywriting Guide Comprehensive resource covering AIDA formula, feature-to-benefit conversion, and copywriting psychology fundamentals
- 2,847 Tested Headlines Study 18-month data study identifying 12 psychological triggers across 47 industries with real A/B test results
- 5 Components of High-Converting Landing Pages Landing page structure, hero section optimization, and conversion rate principles
- PPC Landing Page Optimization Tips Hero section framework, headline-to-ad alignment strategy, and conversion elements
- What Copy Actually Converts Benefits-driven copy effectiveness and the 'What's in it for me?' principle
- Tech Copywriting: Zoom, Slack, Mailchimp Transformation-focused headline framework and feature-to-benefit methodology
- Complete CRO Implementation Guide CRO fundamentals, A/B testing methodology, and landing page optimization
- Landing Page Optimization: Doubled Conversions Real-world case study with 5 psychological triggers and documented A/B results
- CRO Analysis & Qualification Methodology Qualitative/quantitative research methods, heatmap analysis, and testing strategy
- A/B Testing Best Practices for Ad Copy A/B testing framework, single-variable testing methodology, and optimization decisions