Retargeting Ad Copy Writer
PROGenerate high-converting retargeting ad copy for cart abandoners, past visitors, and warm audiences across Meta, Google, LinkedIn, and TikTok with psychology-driven persuasion.
Example Usage
Write 3 retargeting ad variations for users who viewed our “Professional Espresso Machine” ($899) but didn’t add to cart. They visited 3-5 days ago. Address the “price” objection by highlighting our 24-month payment plan ($37.46/month) and “Lifetime Free Maintenance” guarantee. Target Meta Feed with a persuasive tone. Include a headline under 40 characters and primary text under 125 characters for each variation.
How to Use This Skill
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Suggested Customization
| Description | Default | Your Value |
|---|---|---|
| The specific retargeting audience (Cart Abandoner, Past Visitor, Past Purchaser, Video Viewer, Blog Reader) | Cart Abandoner | |
| The product or service being promoted | Leather Weekender Bag | |
| The specific hesitation to address (price, trust, shipping, quality, complexity) | shipping cost | |
| The nudge or discount to offer (or 'None' for non-discount approach) | Free shipping on orders over $100 | |
| Target platform (Meta Feed, Instagram Story, Google Display, LinkedIn, TikTok) | Meta Feed | |
| Copy tone (Persuasive, Urgent, Helpful, Exclusive, Playful, Professional) | Persuasive |
Quick Start Guide
Describe your retargeting scenario - Tell the AI what audience segment you’re targeting (cart abandoners, past visitors, etc.), what product/service, and your conversion goal.
Specify objections and platform - Share what you believe stopped them from converting and which ad platform you’re using (Meta, Google, LinkedIn, TikTok).
Request variations - Ask for multiple ad copy variations using different psychological frameworks (reminder, objection handler, social proof, urgency).
Test and iterate - Use the generated copy as A/B test variants, measuring CTR and conversion to identify winners.
Research Sources
This skill was built using research from these authoritative sources:
- Dynamic Remarketing | Google Tag Platform Official technical guide on setting up dynamic remarketing tags to pass custom attributes like product IDs and value
- Meta Ads Documentation - Targeting & Audiences Comprehensive resource covering Meta's audience segmentation, custom audiences, and lookalike strategies
- Best Practices for Ad Targeting | LinkedIn Marketing Solutions Strategic guide for B2B retargeting, including audience size recommendations and matched audience features
- Google Marketing Solutions - Remarque Tool for creating user segments at any funnel stage and splitting them into treatment groups for ad experiments
- 7 High-Converting Retargeting Ad Examples & Strategies Analyzes specific copy strategies like addressing objections and controlling frequency to improve ROI
- 30 Remarketing Ad Examples: Retargeting That Converts Provides concrete copy frameworks like The Reminder vs. The Incentive and explains why they work psychologically
- The Complete Facebook Ads Guide in 2025 Community-driven guide on remixing winning creatives and testing headlines weekly for retargeting campaigns
- 10 Ad Copy Examples to Be Inspired By Breakdowns of successful campaigns focusing on segmentation and copy relevance