Pricing Power Analyzer
PROMeasure my company's ability to raise prices without losing customers. Analyze price elasticity, conduct willingness-to-pay research, segment customers by sensitivity, and model price increase scenarios before implementation.
Example Usage
We currently charge $299/month for our SaaS platform with 5,000 customers and 3% monthly churn. We tested $329 (10% increase) with 500 new customers and saw only 2% churn. NPS is 52 with half satisfied, half neutral. What’s our pricing power and should we raise prices?
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Suggested Customization
| Description | Default | Your Value |
|---|---|---|
| Current product price in customer's currency | 99.00 | |
| Percentage increase to model (5-20% typical) | 10 | |
| Price elasticity of demand (-0.1 to -2.0+) | -0.8 | |
| Number of active customers in segment | 1000 | |
| Baseline monthly churn rate as decimal | 0.05 | |
| Customer lifetime value calculation window | 24 |
Research Sources
This skill was built using research from these authoritative sources:
- What Is Pricing Power? Definition, How It Works, and Example Foundational definition of pricing power and its impact on demand and valuation
- Understanding Elasticity of Demand for Pricing Power Comprehensive guide to elasticity concepts and practical pricing applications
- 4 Steps to Understanding Customer Satisfaction and Pricing Power Methodology linking customer satisfaction, elasticity, and pricing power
- How to Implement a Price Increase Without Losing Customers Step-by-step guide to price increase strategy and customer communication
- AI-driven Dynamic Pricing: Optimizing Revenue Contemporary analysis of AI-powered pricing and elasticity modeling
- Price Intelligence Tools: A Complete Guide Competitive intelligence platforms for pricing analysis
- A/B Testing for Pricing: Step-by-Step Guide Methodology for designing pricing experiments with statistical rigor
- SaaS Pricing Analytics: Models, Metrics, Tips SaaS-specific metrics, pricing models, and analytics platforms
- Marketing's Impact on Pricing Power and Profitability Research on how brand building increases pricing power