Unit Economics Analyzer
PROCalculate and analyze SaaS unit economics including CAC, LTV, LTV:CAC ratio, payback period, churn rates, and net revenue retention to measure business health and profitability.
Example Usage
“I’m running a B2B SaaS with $200 ARPU, 70% gross margin, 3% monthly churn. Last month I spent: Paid Search ($8K, 60 customers), Social ($5K, 35 customers), Direct/Organic ($2K, 25 customers). Calculate my unit economics by channel and tell me which to scale.”
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Suggested Customization
| Description | Default | Your Value |
|---|---|---|
| Monthly ARPU based on my pricing tiers | $100 | |
| Revenue after COGS (SaaS typically 70-90%) | 75% | |
| Customer loss rate per month | 3% | |
| All marketing and sales costs monthly | $10,000 | |
| New customers acquired per month | 50 | |
| Monthly MRR growth from existing customers | 2% |
Research Sources
This skill was built using research from these authoritative sources:
- Brutalytics Unit Economics Calculator Interactive calculator with industry benchmarks for SaaS/e-commerce
- Klipfolio - LTV:CAC Ratio Guide Comprehensive ratio explanation with contextual benchmarks by industry
- We360.ai - SaaS Unit Economics Template Structured template and framework for SaaS financial analysis
- Keep-Thinking Calculator Interactive LTV/CAC calculator with SaaS benchmarks
- Drivetrain - SaaS Unit Economics Guide Step-by-step guide with 3-year projections and automation tools
- Geckoboard - Net MRR Churn Rate Explains net vs gross churn, negative churn achievement
- CloudZero - Complete SaaS Guide 2025 2025 best practices, calculation formulas, recommended tools
- Copy.ai - CAC Payback Period Mastery Detailed payback analysis, benchmarks, optimization strategies
- CX Today - CLV Formula & Best Practices CLV calculation methods for different business models
- Reddit r/SaaS Discussions Real founder experiences, practical CAC calculation challenges