Marketing Hook Writer
PROTransform generic service descriptions into compelling, achievement-focused marketing hooks that convert prospects into clients.
Example Usage
I sell executive coaching for leaders. Can you rewrite this as a specific hook that communicates actual value?
Skill Prompt
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Suggested Customization
| Description | Default | Your Value |
|---|---|---|
| Specific customer type (e.g., 'first-time SaaS founders') | entrepreneurs | |
| The quantifiable result clients achieve | gain more clients | |
| Days to achieve results (7-365) | 30 | |
| Unspoken concern to address in hook | without spending money | |
| Psychological shift (freedom, credibility, peace of mind) | confidence | |
| Type of credibility backing | case study |
Transform vague service descriptions into compelling, achievement-focused marketing hooks that convert.
Research Sources
This skill was built using research from these authoritative sources:
- The Complete List of Copywriting Formulas Comprehensive resource covering AIDA, PAS, and 4P formulas
- 8-Week Marketing Framework Transformation Case study showing 60%+ campaign speed increase through messaging frameworks
- David Ogilvy Inspired Prompts Desire Fulfillment Formula that promises specific outcomes in timeframes
- Hook Formulas & Emotional Reactions Methods for crafting hooks that trigger emotions using Value + Objection framework
- Promise Lead vs Proclamation Lead Distinction between hooks that promise life change vs bold statement hooks
- 18 SaaS Headline Formulas Practical headline templates for achieving desired results
- Direct Response Copywriting Masterclass Core principle: good copy is measured by bottom-line results
- ChatGPT Value Proposition Designer Template for emphasizing ultimate transformation over features