Referral Program Designer
PROBuild referral mechanics, incentive structures, and viral growth loops that turn customers into advocates. Design programs that reduce CAC by 25-40% while acquiring higher-LTV customers.
Example Usage
Design a referral incentive structure for an e-commerce women’s fashion brand with an average order value of $85 and customer lifetime value of $425. Our customer acquisition cost through paid ads is currently $32. We want to acquire 500 new customers in Q1 2025 through referrals. The target audience is fashion-conscious women, age 25-45, active on Instagram. Create a complete incentive structure including: (1) reward amounts for both referrer and friend with ROI justification, (2) program mechanics (link vs. code), (3) fraud prevention rules specific to fashion e-commerce, (4) three variations for A/B testing, (5) sample email copy for the referral invitation.
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Suggested Customization
| Description | Default | Your Value |
|---|---|---|
| My business model (e-commerce, SaaS, marketplace, local service) | e-commerce | |
| Average purchase amount or contract value | $85 | |
| Total revenue from average customer over their lifetime | $425 | |
| Current customer acquisition cost through paid channels | $32 | |
| Number of new customers to acquire through referrals | 500 | |
| Average days from first contact to conversion | 30 |
Research Sources
This skill was built using research from these authoritative sources:
- Referral Program Best Practices: From Design to Implementation Comprehensive guide covering program design principles, incentive crafting, and customer delight triggers
- How to Craft an Effective Referral Incentive Program 3-step framework for determining what to reward, single vs. dual incentives, and data-driven reward sizing
- 15 Referral Program Best Practices for 2025 Advanced best practices covering visibility, segmentation, limited-time campaigns, and A/B testing
- Choosing the Right Incentive Structure Detailed breakdown of one-sided vs. two-sided incentives, symmetrical vs. asymmetrical rewards
- SaaS Referral Attribution Guide 2024 Technical guide to tracking methods, attribution models, and privacy-compliant tracking
- Preventing Fraud in Referral Programs Fraud prevention playbook covering self-referral detection, IP monitoring, and AI-powered detection
- 9 Stellar Referral Program Examples Case studies of Dropbox, Google Workspace, and enterprise programs with results
- Referral Program Template Practical template covering mechanics, enrollment, tracking, rewards structure, and performance metrics