Value-Based Proposal Architect
PROCreate outcome-focused consulting proposals that win engagements. Stop selling hours—sell business value with ROI justification, tiered pricing, and strategic frameworks.
Example Usage
I’m a marketing consultant preparing a proposal for a mid-market SaaS company ($5M ARR) that wants help reducing customer churn. They’re currently at 28% annual churn vs industry benchmark of 15%. My approach involves customer success process redesign, automation implementation, and team training over 12 weeks.
Help me create a value-based proposal with:
- Quantified business impact (cost of current churn)
- 3 pricing tiers (core, recommended, premium)
- ROI justification for the recommended option
- Clear scope boundaries and client responsibilities
My typical rate would be $150/hour but I want to position this as value-based, not hourly.
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Suggested Customization
| Description | Default | Your Value |
|---|---|---|
| Name of the prospective client company | [Client Company] | |
| Type of consulting engagement | strategy consulting | |
| Preferred pricing approach | tiered | |
| Expected project timeline | 12 weeks | |
| Expected ROI multiple for client | 10:1 |
What You’ll Get
- Complete proposal structure optimized for conversions
- Quantified business impact analysis
- 3-tier pricing with value differentiation
- ROI justification that sells the recommended option
- Scope boundaries that prevent creep
- Post-proposal follow-up strategy
Why Value-Based vs Template-Based?
| Aspect | Template-Based | Value-Based |
|---|---|---|
| Focus | What you’ll do | What they’ll get |
| Pricing | Single option | Tiered options |
| Justification | Hours x rate | ROI multiple |
| Win rate | ~15-25% | ~40-60% |
| Client perception | Commodity vendor | Strategic partner |
Research Sources
This skill was built using research from these authoritative sources:
- The Win Without Pitching Manifesto Blair Enns' influential framework for value-based pricing in creative services"
- Consulting Success - How to Price Consulting Services Comprehensive guide to consulting pricing models and strategies"
- Harvard Business Review - The Strategy That Will Fix Health Care Value-based outcomes framework applied to service delivery"
- McKinsey - The New Rules of B2B Sales Modern B2B sales and proposal best practices"
- Proposify - State of Proposals Report Data-driven insights on proposal win rates and best practices"
- PandaDoc - Proposal Templates and Research Industry benchmarks for consulting proposal structures"