Sales Email Sequence Generator
PROCreate persona-based multi-touch email sequences with timing optimization, objection handling, and proven conversion frameworks for cold outbound, welcome, nurture, and upsell campaigns.
Example Usage
Generate a 7-email cold outbound sequence targeting Finance Directors at mid-market manufacturing companies ($50M-$500M revenue). Focus on cash flow optimization and cost reduction. Use exponential spacing (Day 1, 2, 5, 8, 15, 22, 29). Include LinkedIn touch on Day 4. Handle the “we already have a vendor” objection in Email 5. All CTAs should drive toward a 15-minute discovery call.
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Suggested Customization
| Description | Default | Your Value |
|---|---|---|
| Type of email sequence (cold_outbound, welcome, lead_nurture, post_purchase, upsell, re_engagement) | cold_outbound | |
| Target role (executive_cfo, vp_sales, it_director, end_user, marketing_leader, procurement) | decision_maker | |
| Number of emails in sequence (3-12) | 7 | |
| Follow-up timing (aggressive, standard, exponential, nurture) | exponential | |
| Target industry (saas, healthcare, finance, manufacturing, retail, b2b_services) | saas | |
| Primary CTA (book_meeting, schedule_demo, free_trial_signup, whitepaper_download) | book_meeting |
What You’ll Get
- Full email sequence (5-9 emails with subject lines and body copy)
- Persona-optimized messaging tailored to your buyer’s role
- Timing schedule with optimal send intervals
- Objection handling emails addressing common concerns
- Multi-channel coordination including LinkedIn touchpoints
- Performance benchmarks to track success
- A/B test variations for subject lines and CTAs
Variables Reference
| Variable | Options | Description |
|---|---|---|
sequence_type | cold_outbound, welcome, lead_nurture, post_purchase, upsell, re_engagement | Type of email campaign |
buyer_persona | executive_cfo, vp_sales, it_director, end_user, marketing_leader, procurement | Target role for messaging |
sequence_length | 3-12 | Number of emails (7 recommended for cold) |
email_spacing_pattern | aggressive, standard, exponential, nurture | Follow-up timing pattern |
industry_vertical | saas, healthcare, finance, manufacturing, retail, b2b_services | Industry for terminology |
call_to_action_goal | book_meeting, schedule_demo, free_trial_signup, whitepaper_download | Primary conversion goal |
Pro Tips
- Start with exponential timing (Day 1, 2, 5, 8, 15, 22) for best results
- Include LinkedIn touch on Day 4 for 20%+ higher meeting rates
- Address top objection in Email 5 before they voice it
- Keep cold emails under 100 words for executive personas
- Personalize beyond {{first_name}} with company-specific observations
Research Sources
This skill was built using research from these authoritative sources:
- Sales Email Sequences Guide 2025 Comprehensive guide with WHO-WHY-OFFER-ACTION formula and timing strategies
- 9 Email Sequence Examples From B2B Sales Experts Detailed examples of welcome, nurture, and objection handling sequences
- Buyer Personas in Email Marketing Strategy Best practices for persona-based segmentation with 20% sales uplift data
- 7 Sales Email Sequence Examples Day-by-day breakdowns with multi-channel touchpoint coordination
- Using Buyer Personas for Cold Email Emotional vs rational trigger mapping and persona interview templates
- Email Sequences Best Practices 2025 Categorized sequence types with benchmarks for each
- Email Sequence That Earned $100K in 30 Days Case study with trigger-based sequences and decision trees
- Email Sequence Strategy to 3x Replies Metrics tracking and optimization strategies with real data