Testimonial Extractor
PROAI-powered interview framework that extracts compelling testimonials and case study material from client conversations using strategic questions, STAR methodology, and emotional arc mapping.
Example Usage
Scenario: You just helped a SaaS client reduce their email campaign setup time from 4 hours to 15 minutes, and they’re thrilled with the results.
Prompt: “I just onboarded a customer at TechStartup Inc, and they achieved a big win: reduced email campaign setup from 4 hours to 15 minutes. Here are my interview notes:
- Customer pain: Manual email builds were taking half their day
- They handle 50,000+ contacts across multiple segments
- They were losing deals because campaigns launched too slowly
- After setup: They’re now doing in 15 min what took 4 hours
- Quote from call: ‘This is a game-changer. We can actually be responsive to market changes now.’
Using the Testimonial Extractor framework, generate:
- A 150-word website testimonial featuring emotion + metrics
- A 3-sentence LinkedIn quote
- 5 follow-up interview questions I should ask to deepen this for a full case study
- A short email requesting permission to use their story”
How to Use This Skill
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Suggested Customization
| Description | Default | Your Value |
|---|---|---|
| How long to allocate for the interview (30 = brief testimonial, 90 = comprehensive case study) | 60 | |
| Weight given to emotional/personal impact vs. metrics (1-10 scale; 1 = pure data, 10 = narrative-focused) | 7 | |
| Minimum number of measurable results to capture | 3-5 | |
| Target word count (50-100 = social media, 200-300 = landing page, 500+ = full testimonial) | 150-200 | |
| Method for securing permission (email, form, signed PDF, video acknowledgment) | email_approval | |
| Primary output type (written, video_script, social_snippets, full_case_study) | written |
Research Sources
This skill was built using research from these authoritative sources:
- I Write Case Studies for a Living – 5-Step Framework Comprehensive framework: Hook, Setup, Action, Payoff, Proof structure for case studies
- How I Run Customer Interviews – Why They're Better Than Surveys Effective interview techniques including open dialogue and paraphrasing responses
- Asking Pain Point Discovery Questions Deep pain point discovery with emotion, process, and impact questions
- How to Ask the Right Questions During Customer Research Three-part interview structure covering emotions, feature requests, and design feedback
- Client Testimonial Strategy & Video Interview Approach Timing tactics and narrative-driven prompts for authentic video responses
- How to Get Testimonials Successfully Best practices for timing testimonial requests and offering multiple formats
- Emotional Journey & Customer Sentiment Analysis Mapping customer journey as narrative from hope to frustration to resolution
- Most Effective B2B SaaS Customer Interview Questions Interview structure starting with current usage through competitive comparisons
- Measuring Success in Customer Experience Key metrics including NPS, retention, adoption speed, and lifetime value
- How Copywriters Ask for Testimonials Guiding framework with 3-4 prompting questions to guide testimonial writing