Customer Research with AI
Master customer research methods with AI assistance. Learn surveys, interviews, personas, journey maps, and competitive analysis in this practical course.
What You'll Learn
- Identify the right research method for each customer question
- Design effective surveys that yield actionable insights
- Analyze customer interview data to extract meaningful patterns
- Create detailed personas grounded in real research data
- Build customer journey maps that reveal friction points
- Use AI to accelerate competitive analysis and market research
Course Syllabus
Every business decision is a bet on what customers want. Some companies bet well—they launch products people love, create marketing that resonates, and build experiences that keep customers coming back. Others guess wrong and wonder why customers aren’t buying.
The difference? Research. Companies that understand their customers deeply make better decisions consistently. And you don’t need a research department or six-figure budget to do it.
This course teaches you professional customer research methods—surveys, interviews, personas, journey maps, and competitive analysis—accelerated by AI. You’ll learn to gather genuine insights, spot patterns in customer behavior, and turn raw data into strategies that drive real business results.
Related Skills
Frequently Asked Questions
Do I need a marketing or research background?
No. This course teaches research methods from scratch and shows you how AI makes professional-grade research accessible to anyone.
Can I apply this to my current job?
Absolutely. Whether you're in marketing, product, sales, or running your own business, understanding your customers is a universal advantage.
What AI tools will I use?
You'll learn techniques for ChatGPT, Claude, and Gemini that help design surveys, analyze interview transcripts, build personas, and conduct competitive analysis.
Will I get a certificate?
Yes! Complete all 8 lessons and pass the quizzes to earn a verifiable certificate of completion.